The festive season is the ultimate opportunity for brands to connect with audiences, but it can also be the most difficult due to the saturation. With its ability to blend authenticity, storytelling, and reach, influencer marketing continues to shine as one of the most effective ways to cut through the Christmas chaos.
Here we’ve rounded up five standout Christmas influencer campaigns from previous years that captured the festive spirit and delivered impressive results. Let these campaigns inspire your brand’s festive strategy!
Campbell’s
Campbell’s Soup tapped into the heart of Christmas and Thanksgiving cooking with its #ShareYourSides campaign. Partnering with food influencers like Natasha Greene, Campbell’s showcased loved family recipes featuring its products. The campaign invited followers to share their own festive side dishes, leveraging user-generated content (UGC) to create noise.
A contest element allowed participants to vie for a chance to feature their recipe on Campbell’s packaging, strengthening brand loyalty. By positioning itself as a cornerstone of festive traditions, Campbell’s created a campaign that resonated deeply with its audience, blending nostalgia and creativity.
Travelodge
Travelodge opted for a storytelling approach, partnering with influencers who brought humour to the campaign, sharing a comedic holiday mishap that led to a last-minute Travelodge stay, complete with matching Christmas pyjamas. Meanwhile, others highlighted the practical side of Travelodge as a haven for relaxation during busy family gatherings.
By showcasing its brand through diverse and relatable narratives, Travelodge effectively conveyed its core message: dependable, comfortable accommodations for all needs – especially at Christmas!
Sephora
Sephora took over social media in 2024 with its beauty advent calendar. Partnering with beauty influencers, the brand created daily unboxing videos on Instagram Stories and TikTok, revealing luxury skincare and trendy makeup surprises behind each door.
This campaign turned the Christmas anticipation into a social media event, driving traffic to Sephora’s website and positioning the advent calendar as a must-have gift. The consistent engagement and excitement proved the power of influencer partnerships in generating buzz around its product launches.
Google Workspace
Google pivoted from its traditional business audience to a family-focused campaign for its video calling app, Google Meet. Influencers highlighted the app’s role in connecting with family over Christmas.
Through personal stories of family reunions and creative use of filters, influencers demonstrated the app’s ease of use and quality. The campaign’s messaging—“Google Meet is built right into Android devices”—underscored its convenience, helping Google carve out a space in the crowded market of video calling apps.
Takeaways for Your 2025 Campaigns
These campaigns underline the importance of authenticity, relatability, and emotional storytelling in holiday marketing. Whether through user-generated content, product demonstrations, or heartfelt narratives, influencer campaigns can create lasting impressions and drive results. By leveraging these insights, brands can shape successful strategies to make their mark in the festive season ahead.
We work with a variety of brands on their influencer marketing, helping them to expand brand awareness, prompt purchase and create engaging content. Get in touch today to find out how we could help you. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk
For more interesting articles from us check out these posts:
- Top Influencer Campaigns For 2024 So Far
- Luxury PR and Marketing: TikTok’s Potential for Luxury Brands
- Influencer Marketing: 2024 Trends for Businesses
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