2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector. From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and delivering memorable moments that truly resonate with consumers. Here are four standout campaigns that have turned heads – and taste buds – so far this year.
Moët & Chandon takes luxury to new heights with a champagne cork balloon
When it comes to celebration, few do it better than Moët & Chandon. To mark its return as the Official Champagne of Formula 1, Moët literally took things sky-high with ‘The Spirit of 1743’ a giant champagne cork hot air balloon that soared over Melbourne.
Timed to coincide with the Australian Grand Prix, this luxurious stunt captured the imaginations of passers-by and social media users alike. With the cork-shaped balloon offering views of Melbourne’s skyline, Moët delivered a spectacle befitting the world of F1 – glamorous, playful, and utterly Instagrammable.
By blending its rich heritage with a modern visual stunt, Moët reminded consumers that it’s not just about the drink – it’s about the experience.
Corona’s sunset broadcast turns rush hour into chill hour
Rush hour and relaxation don’t usually go hand in hand – unless you’re Corona. In a bid to help commuters find calm amidst the chaos, the beer brand took over Lima’s busiest traffic spot, Javier Prado Avenue, and transformed it into a serene, open-air sunset viewing.
Every digital billboard along the route was synchronised to broadcast a live sunset, allowing drivers and passengers to pause (mentally, at least) and take in a peaceful moment. The campaign reinforced Corona’s long-standing association with nature and relaxation, delivering a brand experience that was both unexpected and delightful.
With this innovative takeover, Corona proved that sometimes, the best way to engage consumers is to help them disengage from stress, screens, and the daily grind.
M&S disrupts the cereal aisle with a one-ingredient wonder
Marks & Spencer is no stranger to shaking things up, and their latest move in the breakfast aisle did exactly that. Launching ‘Only 1 Ingredient’ Cornflakes – made purely from corn, with no added sugar, salt, or anything else – M&S championed simplicity and transparency.
The packaging was bold and to the point: no gimmicks, no additives, just one ingredient proudly displayed. In an era where consumers are scrutinising labels and prioritising clean eating, this campaign cut through the clutter with clarity and confidence.
By stripping back the cereal box, M&S delivered a powerful message: less is more, and honesty is everything.
Baileys x Grind serve up free Irish coffees for St. Paddy’s Day
To mark St. Patrick’s Day in true Irish style, Baileys teamed up with London coffee favourite Grind to serve up complimentary Irish Coffees. Across several London locations, the first 100 visitors each day were treated to a blend of Baileys, Grind coffee, and a touch of festive joy – on the house.
This collaboration brought two beloved brands together for a celebration of community, indulgence, and cultural pride. With Londoners queuing up for their free cuppas, the campaign brewed buzz both in-person and online, proving that generosity (especially when it tastes this good) is always in style.
From the streets of London to social feeds everywhere, Baileys x Grind gave people a reason to toast and to talk.
So what are the takeaways?
There’s a lot marketers can learn from this year’s standout activations:
- Think bigger, literally: Moët’s hot air balloon is a masterclass in visual spectacle, proving that bold ideas get people talking.
- Create calm in chaos: Corona’s rush hour takeover shows that delivering value can be as simple as offering a moment of peace.
- Simplicity sells: M&S’s ‘Only 1 Ingredient’ approach highlights the power of clear, honest branding.
- Celebrate with generosity: Baileys and Grind tapped into the spirit of giving, turning a holiday tradition into a memorable experience.
At Prohibition, we’re all about creating campaigns that not only capture attention but create real engagement. If you’re ready to elevate your PR game and deliver something extraordinary, let’s chat! Drop us a line at hello@prohibitionpr.co.uk or give us a call on 0113 430 4160.
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