We’re always staying on top of the latest social media updates and trends to make sure our social content is relevant and engaging for our target audiences – take a look at our latest round-up below!
After an array of changes to reels and the look of the platform itself, Instagram are now planning to drastically scale back their shopping features as they shift their focus away from e-commerce and more toward those that directly drive advertising.
Instagram are testing a less personalised version of their shopping experience, known as “Tab Lite”. The shopping option won’t completely disappear, it will just be a simpler portal to streamline the user experience, if fully implemented. This will be an interesting one for e-commerce brands as the trend evolves.
Meta
Meta are due to hold their annual VR conference in October where Zuckerberg is predicted to showcase a powerful mixed-reality headset. It’s a highly anticipated headset with the computing power to capture the real world with external cameras and display them inside the headset in real time and in colour.
The headset comes as competitor Apple is expected to release its own mixed-reality headset in 2023. Moves toward the Metaverse are continuing, and it will definitely be a space to watch in terms of how marketing in the metaverse will begin to play out.
Twitter is trying out yet another option to give users more control over their tweet experience, after recently trialling status updates among a small test set.
The last trials include updated descriptions and icons when switching between the algorithm-defined and chronological feeds. Other features being tested could change the tweet experience entirely as users favour more private sharing. This is a big move away from the platforms original purpose as a public discussion forum which has always differentiated Twitter.
TikTok
TikTok has recently been trialling behaviour targeting and encouraging businesses to use the feature, using data on how users behave in the app to target tags under the videos that link to specific products in TikTok shop.
The data is collected from users videos, likes, comments, and shares to inform these advertising capabilities. This is a great opportunity for brands exploring TikTok to implement specific targeting and drive direct sales as a result of social media activity.
LinkedIn is introducing pinned comments, allowing users to pin a comment to the top of posts. This is a great way to highlight positive comments and perceptions around the update shared and also an opportunity to add more context to a post without linking to an external site. Within this, users are able to pin replies within the comments, to further expand the conversation thread.
At Prohibition, we work with a range of brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.
For more interesting articles from us check out these posts:
- How can brands benefit from TikTok influencers?
- September 2022 PR and Social Media Campaigns Round Up
- Moving to the Metaverse? Top 3 Brands Utilising Virtual Influencer Marketing
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