The first quarter of 2023 has come to an end, but social media updates and changes have not! We’ve rounded up the latest updates below, stay tuned for the latest on TikTok’s misinformation battle…
Instagram introduce search ads
Instagram is introducing advertising options in the search results tab in addition to algorithm-generated recommended content.
This change is fuelled by Instagram wanting to help businesses advertise where users are already searching – is this the SEO of Instagram? For business accounts, this opens up an array of targeting opportunities to reach audiences who are already hooked into the sales funnel.
Meta streamlines cross-channel sharing
Meta-owned WhatsApp is reportedly testing a feature to allow users to share their status updates to Facebook stories without leaving WhatsApp. For users to do this previously they had to leave the app, this update removes that extra step to streamline the process.
This comes as Meta continually works to merge their platforms into one single operating unit, with Instagram and Facebook already closely tied for users and businesses alike
Twitter tick confusion
The blue-tick-verified-account drama on Twitter continues as it was previously reported that ‘legacy’ blue ticks would be removed from the beginning of April, however many still remain.
Recently, Twitter updated the wording of the pop-up which appears when you click on the tick in the app which makes it difficult to know whether the account is a legacy verified account or is paying for Twitter Blue.
The future of Twitter is uncertain, although Musk recently announced in an interview with the BBC that the platform is beginning to break even. Will the stream of updates be too much for users and businesses to accept?
TikTok’s misinformation battle
TikTok is still fighting bans and sanctions in various countries, with the biggest crackdowns in the US as bans are threatened due to cybersecurity and misinformation concerns (particularly on government mobiles).
With this, the app is continuing to update its rules and standards for content in an attempt to battle any misinformation, including labelling any content featuring AI-generated deep fakes. Their ongoing issues are one to watch for any business undertaking/planning strategies on TikTok.
At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.
For more interesting articles from us check out these posts:
- Recent PR Campaigns That Have Successfully Implemented Video Content
- What is Evergreen Content and Why is it important for PR’s?
- Changing The Way of Search – TikTok’s New Trending Terms Update
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