The festive season is the ultimate opportunity for brands to connect with audiences, but it can also be the most difficult due to the saturation. With its ability to blend authenticity, storytelling, and reach, influencer marketing continues to shine as one of the most effective ways to cut through the Christmas chaos.
Here we’ve rounded up five standout Christmas influencer campaigns from previous years that captured the festive spirit and delivered impressive results. Let these campaigns inspire your brand’s festive strategy!
Campbell’s
@campbells Want to see YOUR recipe featured on OUR iconic label 🥫 and win a supply of Campbell’s® Soup along with a 6-six piece @Caraway Home Cookware & Minis Set?! We want you to ShareYourSides! Post your Campbell’s® holiday side dish and your personal story or tradition around it on Instagram or TikTok with #ShareYourSides and #Contest for a chance to win! See full rules and steps with the link in our bio. Step 1: Create a video, take a series of photos, or one photo that showcases your Campbell’s® side dish and the story behind it Step 2: Use #ShareYourSides and #Contest in your caption copy and add as overlay text onto your video or speak it clearly in the intro Step 3: Post on Instagram or TikTok or, submit via email using the caption to share the story behind your side. Make sure to view the full contest rules for all the details Step 4: Winner will see their side dish recipe on a Campbell’s® Condensed Soup Can in their local market next holiday season and receive a supply of Campbell’s® Soup along with a 6-six piece Caraway Home Cookware & Minis Set Winner will be announced on December 20th, 2023 NO PURCH REQ’D. Legal residents of the 48 contiguous United States (excluding MD & ND) & DC 18+ (19 IN AL & NE). Ends 12/3/23. See Official Rules for entry methods, complete details, requirements & restrictions. Void in MD & ND & where prohibited. Instagram & TikTok are not associated with this contest. #campbellssoup #sidesseason #campbells #holidaysides #sidedish #holidaystories
Campbell’s Soup tapped into the heart of Christmas and Thanksgiving cooking with its #ShareYourSides campaign. Partnering with food influencers like Natasha Greene, Campbell’s showcased loved family recipes featuring its products. The campaign invited followers to share their own festive side dishes, leveraging user-generated content (UGC) to create noise.
A contest element allowed participants to vie for a chance to feature their recipe on Campbell’s packaging, strengthening brand loyalty. By positioning itself as a cornerstone of festive traditions, Campbell’s created a campaign that resonated deeply with its audience, blending nostalgia and creativity.
Travelodge
Travelodge opted for a storytelling approach, partnering with influencers who brought humour to the campaign, sharing a comedic holiday mishap that led to a last-minute Travelodge stay, complete with matching Christmas pyjamas. Meanwhile, others highlighted the practical side of Travelodge as a haven for relaxation during busy family gatherings.
By showcasing its brand through diverse and relatable narratives, Travelodge effectively conveyed its core message: dependable, comfortable accommodations for all needs – especially at Christmas!
Sephora
@laucapon AD Looking for an affordable beauty advent calendar that delivers? Check out the Moving Lights @Sephora Collection Calendar – perfect for the beauty lover in your life! Available instore and online at @Sephora UK ♬ original sound – LC
Sephora took over social media in 2024 with its beauty advent calendar. Partnering with beauty influencers, the brand created daily unboxing videos on Instagram Stories and TikTok, revealing luxury skincare and trendy makeup surprises behind each door.
This campaign turned the Christmas anticipation into a social media event, driving traffic to Sephora’s website and positioning the advent calendar as a must-have gift. The consistent engagement and excitement proved the power of influencer partnerships in generating buzz around its product launches.
Google Workspace
Google pivoted from its traditional business audience to a family-focused campaign for its video calling app, Google Meet. Influencers highlighted the app’s role in connecting with family over Christmas.
Through personal stories of family reunions and creative use of filters, influencers demonstrated the app’s ease of use and quality. The campaign’s messaging—“Google Meet is built right into Android devices”—underscored its convenience, helping Google carve out a space in the crowded market of video calling apps.
Takeaways for Your 2025 Campaigns
These campaigns underline the importance of authenticity, relatability, and emotional storytelling in holiday marketing. Whether through user-generated content, product demonstrations, or heartfelt narratives, influencer campaigns can create lasting impressions and drive results. By leveraging these insights, brands can shape successful strategies to make their mark in the festive season ahead.
We work with a variety of brands on their influencer marketing, helping them to expand brand awareness, prompt purchase and create engaging content. Get in touch today to find out how we could help you. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk
For more interesting articles from us check out these posts:
- Top Influencer Campaigns For 2024 So Far
- Luxury PR and Marketing: TikTok’s Potential for Luxury Brands
- Influencer Marketing: 2024 Trends for Businesses
About The Author
