In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. After failing his first startup the Wine List, which went from a lockdown success to losing six figures within a few months after lockdown, Josh has an inspiring entrepreneurial journey; filled with moments of resilience, failure, and ultimately, success.
This discussion would be particularly beneficial for anyone looking to understand how to navigate business growth in uncertain times.
It provides actionable insights into –
- Harnessing user psychology
- Ad comparison – looking at different social platforms
- Digital strategies for business growth
- Entrepreneurship – knowing when to quit
Looking to the future
Are you struggling to get more return from your paid social advertising following iOS 14? Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. This stresses the importance of understanding user psychology and leveraging social platforms for business growth, especially in an era where buying behavior has drastically changed due to the pandemic and the current recession.
Are you using Artificial Intelligence (AI) in your marketing? It’s no doubt a buzzword in the industry and presents significant opportunities for businesses to reach their target audiences more effectively. However, quality creative is still the key to getting consumers engaged and with changes in algorithms and data privacy, marketers are compelled to rely more on their creative strategies rather than on complex targeting structures. This shift calls for a greater understanding of consumer behavior and the ability to capture attention within milliseconds.
According to the latest data, up to 90% of startups fail, across all industries. In a tough market, we hope Josh’s story serves as a testament to the fact that failure is not the end but a stepping stone to success. It provides a clear roadmap for businesses looking to scale in unpredictable times, emphasising the importance of resilience. Whether you’re a startup founder or a seasoned entrepreneur, this enlightening episode offers valuable insights and practical advice for achieving business growth and resilience.
For more updates, make sure to subscribe! In our next episode, Chris and Will are speaking to award-winning B2B specialist, Editor, and Director Tom Basgil all about ‘sexy’ side to B2B marketing and how to drive employer advocacy.
If you’d like to be a Socially Unacceptable guest apply here or have a good f*ck up to share, email us at sociallyUA@prohibitionpr.co.uk and we’ll share it anonymously on the show.
And if you’re looking to create your own podcast, then Prohibition is the agency for you! We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast. Contact us for our podcast services!
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