The retail industry
The retail landscape has changed massively over the past few years. Gone are the days of bustling high streets, customers are now shopping more online, as well as in second-hand shops.
So, with so many challenges, how do you establish your retail brand as a market leader? This is where retail PR comes in.
What Sectors Do We Work With In Retail?
In recent years we’ve worked with a multitude of high-street and online retailers across various sectors such as fashion, lifestyle, food, and beauty.
From securing £1M in sales from social media for Goldsmiths, to reaching 125M consumers for CEWE Photoworld, to securing more than 70+ pieces of coverage for Cartwright & Butler, we’ve delivered results time and time again.
And if you don’t believe us, we’ve worked with Interflora, Kurt Geiger, and Autoglym over the years – winning 45+ different awards in the process, including many for our retail PR campaigns!
Our Retail clients include:
Our approach
Retail PR
Using offline and online PR methods, we’re able to reach the typical high street and online shoppers for your retail PR campaign. Not only will this help your overall digital marketing strategy, by driving organic rankings and website traffic, but help drive footfall to your store through true brand promotion.
We’ve been operating in the public relations industry for more than 10 years now, in this time our team has got to know the news agenda inside-and-out and has an extensive list of industry contacts to contact – including regional and major national broadcast titles.
Influencer Marketing
Looking to shift your brand’s typical customer? By working with influencers, we’re able to build brand loyalty amongst new and already engaged audiences.
By picking an influencer to partner with your brand, we will gain a heightened awareness of your retailer from an ever-growing online audience. Because the retail sector is so vast, consisting of multiple sectors, the opportunities to work with influential figures are endless for businesses.
Influencers offer a truly unique experience of showcasing your products and growing brand advocacy, by testing and reviewing your products to your target audience.
Social Media Management
We’re able to build up brand loyalty in a fast-growing social community. By fine-tuning your social media strategy through our Social Media 360 Process, we’re able to create hype around your product online and distinguish a clear brand message, as well as provide measurable results on your overall marketing strategy.
By letting us handle your paid social media strategy, our retail team can use demographic and audience data to target specific customers. Our specialist team can reach potential customers that might not have interacted with your brand yet or users that have and prompt them to purchase to drive sales to your ecommerce site.
Multi-award-winning retail PR agency
B2B Award at the PRCA Dare Awards 2022 for market leading drink brand Fentimans
Best Use of Digital and Social Media at the CIPR Awards 2022 for global fashion retailer Kurt Geiger
PRCA’s Medium Sized Agency of the Year 2022
Creative campaigns
We’re able to drive more sales through truly selling visuals and communications.
Whether this is captivating product images or a range of video formats, our in-house creative team can deliver a cohesive style and brand comms across all platforms to supercharge your retail brand strategy.
Content marketing
In the bustling retail industry, you’re not only competing with other stores but a lot of online businesses – with more businesses selling solely online these days.
The real way to achieve real cut-through and ROI is through integrated PR and marketing, which is our specialty.
We’re able to perfectly match up areas of your marketing activity including social media, media relations, event marketing, creative content, and more to harmoniously deliver a customer experience like no other.
Event Marketing
Launching a new retail product or local store? Our event PR services can help, we can support you in planning your events, as well as promoting your event through PR.
Events are always a better success with public relations, which aims to drive footfall through genuine real-world interactions and spread word-of-mouth promotion in the community, on a local, regional and national level.
And we’re the event PR pros, for sustainable wool retailer British Wool, we educated consumers on where their clothes come from through an integrated PR and event campaign that achieved top tier media coverage from the Telegraph, MSN, and Daily Star. As well as educating over 6M people, through offline and online methods.
Brand Management
If you have one bad PR story it could turn shoppers away for life. Reputation is everything in 2023.
Our team can easily make a bad story go away, by providing professional consultancy services in crisis management and expert handling of complex media enquiries, we can look after your best interests and business objectives at all times and in all circumstances.
Why Choose Prohibition?
Prohibition PR is a strong team of retail public relations specialists that know the industry and out.
From outperforming Autoglym’s competitors through a product launch like no other, to creating not your usual fashion influencer campaign for Kurt Geiger that achieved 122 pieces of social coverage, to changing consumer perceptions of Interflora through storytelling video content. Whether you want to increase footfall, raise awareness of your company offering, or help take your brand stories to another level. We’re your ‘go-to purchase’ for a retail PR agency!
