Christmas sell out for Black Sheep

Christmas sell out for Black Sheep


The task
We were tasked with driving traffic to the Black Sheep Brewery website, to encourage purchases of the brewery’s hero products during the festive season.

The solution
We used strategic product placement in the national, regional and lifestyle media, to create direct links to the beer brand’s Christmas gifting landing page. The resulted in product sell out and Black Sheep’s highest online retail sales over the festive period to date.

The impact

  • The campaign saw us secure 59 pieces of coverage
  • £21k increase in sales vs the previous year
  • 548 Traffic referrals to the gifting page
  • X3 Purchases of Christmas gifts vs the previous year


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