PR for the Restaurant Industry

Restaurant PR Specialists

The restaurant industry has had it tough these past few years, with the ongoing cost increases of staff and food. That’s without COVID-19 lockdowns meaning a lot of restaurants had to close their doors for good.

It has also faced a digital transformation, which has meant restaurants have had to take their services online through apps such as JustEat or Deliveroo to make their food more accessible and generate more revenue.

This means businesses need to be more creative and strategic with their PR campaigns, in order to drive ‘hype’ around their food and drink products.

Not to worry, Prohibition is a restaurant PR agency, that has a knowledgeable team and worked in the hospitality industry for over a decade. We can make your restaurant the go-to for dining experience!

Our Food and Drink Industry Expertise

Our experience working in the restaurant industry includes delivering campaigns for names such as Thai Leisure Group, Black Sheep, and our long-standing client the Light Shopping Centre in Leeds. We’ve been promoting awareness of their leisure facilities, including a wide range of restaurants such as Turtle Bay, Miller and Carter, and Nandos to name a few.

We don’t stop there, we also work with many food and drink brands including Fentimans, Primula, and C4 Energy.

Brands That Trust Us for Restaurant PR

Our Approach

Putting Your Restaurant In The Limelight Through PR

Our ‘always-on’ approach to PR, will keep customers coming back on a regular basis. We get to know your audience, your brand, who interacts with you and what you’re trying to achieve.

After working in the industry for so many years, our knowledge of the hospitality industry is second to none. Our team knows which media outlets to target and which journalists to contact, that align with your campaign goals and achieves commercial success.

By implementing planned, proactive, and reactive online campaigns we can boost SEO performance and support word-of-mouth promotion on the ground, to grow your brand presence in the UK and beyond.

Creating awareness of your restaurants through creative content

We can assist with content creation to produce high-quality imagery and trusted content that will expose your dining experience to new and existing audiences to create genuine interest.

Content offers a medium to create a personality for your business and build brand affinity. This can be achieved through the promotion of your range of luxury cocktails, team of skilled chefs, or fun atmosphere to create more loyal customer relationships. We can use methods such as blogs or forums, to increase content longevity – which gives a greater chance of users being exposed to the content.

We have an in-house team of creative specialists that can create a multitude of formats across video marketing, TV advertising, print design, and much more.

Social Media To Engage Food Audiences

A high level of customer service and communication with your brand values is important, otherwise, you won’t get the buy-in from your demographic.

We can prevent this from happening through social 360, a cutting-edge social media listening report, and support to track crises in real-time. So you’re constantly portraying the best reputation of your brand online.

Social media is incredibly crucial for interacting with your target audience, through compelling copy and creative we’re able to educate audiences on your offering and drive engagement by tagging friends, booking features, or leaving reviews.

You’re able to share the pleasure of visiting your restaurant without them being there and spread awareness amongst a digital community.

Paid social media to power brand development

To heighten your brand presence further, we can support it with paid social activity to target select audiences using perimeters such as timing, demographics, and geographics. This way we’re able to reach audiences that are inevitably going to engage with your brand and purchase – driving further business investment.

Our strategy is to reach and convert the right people, at the right time, on the right platform to reap the benefits of dining at your restaurant over your competitors.

Influencer Marketing To Drive Sales & Brand Advocacy

Influencer marketing is a great way of getting your brand mentioned in the public sphere.

The lifestyle, food and drink sector have a large audience base, so you’ve got a large pool to subject your content to and influencers to work with. This is an audience that is predominantly on social media or digital platforms, especially among millennials. We can use this for your restaurant brand, by using on-trend influencers or celebrity endorsements as part of social media projects.

Potential customers want to know the quality of a product before purchasing, in hospitality, this includes the service, setting, food and drink. One way we can use media relations for brand exposure is through guest blogging. By sourcing recognised food writers in the industry and getting them to review your food and service – and also capture the experience through high-quality images.

Event Support for Local And National Restaurant Businesses

Are you launching a new restaurant or unveiling a state-of-the-art venue refurbishment?

We can help to promote your event with local press office activity or on an even bigger scale. Events are only improved with public relations, which aim to ensure you reach the audience you want.

Our team did this for Thaikhun Restaurants, who wanted to drive awareness of its restaurants amongst students during Fresher’s Week. Through online PR and event marketing, our strategy achieved excellent results, such as:

  • 33M people reached via press coverage
  • 95K people reached via paid ads
  • 248 student sign ups
  • 21 pieces of media coverage – including Yahoo News, MSN, Manchester Evening News and many more

What sectors do we work in?

We can provide coverage on a comprehensive level and offer our expertise across the food and drink sector; including hospitality PRFMCG PR, and bar and pub PR.

Why Prohibition?

Integrated Restaurant PR

As a fully integrated PR agency, we can work with your in-house team, to implement campaigns across media relations, influencer relations, public relations, content creation, and much more. Think of us as an extension of your team.

Whether you need our help in promoting a new lunch, bar, or drinks menu, we will drive brand exposure and help you reach your business goals that go beyond a ‘Michelin Star’ service. 

Multi-Award-Winning PR Agency

For restaurants, reputation is key to driving customers through the door, and that’s exactly what we have.

We’re proud to be one of the most-leading PR agencies outside of London and won multiple awards for our food and drink PR work – including Best Corporate and Business Communications Campaign at the CIPR Awards. We’re also PRCA’s Medium Sized Agency of the Year 2022! We’ll make sure your restaurant goes down a treat.

Our Latest Work

What do our PR services include?

Our PR services include everything from trade PR, reactive commentary, digital PR, product launches, executive business profiling, events marketing, and much more.

And with integrated PR being our specialty, we’re your paid advertising, content marketing, video marketing, reputation management, and social media agency – combined into one.

Over the years, our team of experienced food and drink PR specialists has built up strong contacts, knowledge, and long-term relationships in the industry. We’re your go-to agency for your restaurant brand!

Why not drop us a line and get in touch?

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