British Wool – What on Earth Are You Wearing

YouTube video

We were briefed by sustainable retail brand British Wool to encourage fashion-goers to think twice about purchasing fast fashion through media coverage, social content, and an influencer partnership.

Our ‘What on Earth Are You Wearing’ campaign educated audiences on where their clothes come from through an integrated offline and online campaign, including a pop-up stall in Manchester City Centre.

To support the event, we created videography content, including interviews with recognised influencer and fair-fashion activist Aja Bar and British Wool’s Marketing Director to reinforce brand messaging.

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