Why Reputation Management Is Important For Individuals?
We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations.
It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.
Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation. You need to make sure your online reputation is in check.
Your Reputation Is Your Most Important Asset
It is important to remember that what people find when they search for you online and what other people say about you in news articles, social media profiles, online forums, videos, and images have an enormous influence on how they perceive you.
When someone looks up your name on Google, you want them to find a search results page filled with links that present you in a positive light. It reflects who you are and what you do, and how you want to be perceived.
Personal reputation management isn’t just for celebrities. Managing and maintaining your online brand is a necessity for everyone. Corporate recruiters often blacklist individuals with negative reputations.
At Prohibition, we provide comprehensive to help you manage your online presence and make sure people see you in the right light. Our team of experts can help with everything from social media strategy to content creation so you can take control.
Try searching for your name and see what comes up on Google Search Results. Focus your attention in particular on the first page of search engine results:
- Search visibility – Are you findable?
- Do you like what you see?
- Would you hire you? Would you trust you?
- Does it really reflect who you are now?
- Or, is the past interfering with your future?
- Do you have a positive brand image?
Suppose a hiring manager searches for your name online and finds professional websites, articles and links. In that case, the odds are that they are more likely to consider you as a candidate than a person whose name is linked to questionable material.
Prohibition is here to help “you” with your reputation management. When people google your name, they’ll find only good things about you!
Our team will improve or remove any negative content from the web and make sure that anything new posted about you is positive and accurate. It’s time for us to step in before someone else does!
Is Your Online Reputation Keeping You From Getting What You Want?
There’s nothing worse than having a bad reputation getting in the way of getting the job you want, acceptance into your top choice college, or even a date with the right person.
Negative results cause a great deal of concern for people. Nevertheless, visible positive search results on page 1 affect perception, trust, and opportunities. This is why it is essential to maintain your online reputation.
We’ve helped hundreds of clients clean up their online reputations so they could get what they wanted. Now we’re ready to help you!
Protecting Against Defamation, Slander & Reputational Attacks
If you have been a victim of internet defamation or slander, you know how anonymous individuals can use hateful comments, videos, or blog posts to attack your reputation online.
Search engines such as Google are not concerned with your reputation. Search results are filtered based on what is relevant and popular. As such, online reputation management is particularly important if you have received negative press or if previous social media posts are coming back to haunt you.
Prohibition are online reputation management experts. Our team of professionals have extensive experience with SEO, social media marketing, content creation, PR and crisis management, we will ensure that your ensure that your personal brand remains strong.
Why CEOs Need To Manage Their Reputations
There’s nothing worse for a brand manager than finding negative content online when searching for their company name or the name of their CEO. Perhaps your company made headlines for the wrong reasons. Alternatively, perhaps a few poor reviews have become a source of irritation for you. Negative content on page one can adversely affect your company’s bottom line and brand. However, with the right online reputation management strategy, it is possible to ensure the positives take center stage.
The problem may not be with your brand.
In the public eye, many brands are intrinsically linked to their founder or CEO. When a key person in the company has a reputation problem, then your brand has a reputation problem.
Brands That Trust Us
Celebrity online reputation management
Celebrity reputations are already under the microscope – as they’re a public figure, so are even more analysed by the media. An agent isn’t enough, you need a celebrity reputation management agency.
Influencers and celebrities feature in branded campaigns for a living. Negative information in celebrity search results can stay in the public sphere for a lifetime, that’s why celebrity reputation management services are important.
Financial Impact of celebrity reputation management
One negative review or bad press story is enough to create a poor digital reputation and warn off brands from wanting to work with you – damaging revenue streams, as well as business opportunities.
An Eye On Online Reputation
Investors, analysts, and the financial press are no longer the primary curators of a company’s or executive’s public image.
As a result of the digital revolution, the public is more able to participate than ever before. Even companies with limited direct contact with consumers may find that people have strong opinions about their CEO and express these views on a variety of online platforms.
Financial Impact Of CEO Reputation Management
An organisation’s online reputation is crucial to securing investors and establishing strategic partnerships. Alternatively, if a brand’s CEO is a loose cannon, critical relationships can be undermined.
The reputation of chief executives can vary greatly, from the squeaky-clean Tim Cook to the maverick Elon Musk who in turn introduces unwanted reputational risk.
The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees. As a result, the cost of constantly training new employees is reduced.
An organisation cannot afford to underestimate the impact its executive leadership has on its brand.
Managing Reputational Risks
Having a bad reputation can threaten a business’s growth. A company’s reputation is at risk if negative publicity, public perception, or uncontrollable incidents negatively impact it.
It is impossible to discuss Tesla or SpaceX without mentioning Elon Musk. On top of that, he has established himself as a brand, promoting his own background and promoting nicknames like “The real-life Iron Man.” Not every CEO wants to be famous, but it is a byproduct of running a popular brand. As a result of social media, CEOs are more visible than ever before. Mistakes are taken very personally by customers.
Reputation Management Services By Prohibition
No matter what your field of work or line of endeavour may be, everyone relies on Google to some extent. With our direct approach to reputation management, your business will be back on track in no time.
No one knows more about what can be done than us about how negative content can impact your ability to obtain a job, investment or peace of mind.
Our reputation management services support some of the world’s most successful individuals and businesses.
As a global leader in reputation consulting, we advise founders, executives, high-net-worth individuals, and their businesses on their reputation, as well as their most sensitive and important communication requirements.
Prohibition helps Individuals regain control over their online reputation by managing their personal online presence.
Even if you have not suffered reputation harm, building a foundation/online personal brand is an investment that will help protect you and your interests in the future.
Suppression, Removal, And Crisis Management
A personal branding campaign focuses on deleting or suppressing negative Google pages (and other search and social engines) and keeping any non-removable negative material off the first page of search listings. There are many ways to accomplish this, depending on the situation.
Rather than automating online reputation management, we tailor it to your needs. Our solution is adaptable to Google’s algorithms and is scalable.
Contact the experts at Prohibition to find out how we can help you repair, build, or maintain a positive online reputation.
The importance of social media management
We’re in a digital era, where more than half of the world’s population uses social media. A social media presence is integral to an individual’s or brand’s online image as it helps to shape your profile and establish you as an industry leader.
Remember, people buy into the brand, before buying the product, so high-quality content and positive press is key to building your online profile. This is where our online branding experts can help, we have experience running digital campaigns for major brands such as C4, Oxford University, and Autoglym.
The power of a personal brand
Personal branding is so important to your online reputation. It allows you to build your personal experiences and advice with digital communities, to drive leads to your business online.
As a CEO or key business owner, you’re representing that company, so when they think of you, they’ll automatically have an overall perception of your brand – sharing engaging and positive content around your offering will power your personal brand.
The review generation
GenZ and millennials are known as the review generation – they take into account reviews before purchasing. Research shows 91% of 18-34 year olds trust online reviews as much as personal recommendations.
This makes review monitoring even more important, this generation is the most active on social media and online. So by not pleasing this generation with customer satisfaction, you could be harming your business profile, as well as sales.
Reputation management software
The process of managing your reputation begins with monitoring, research and social listening. Social listening uses data to analyse the conversations said about your profile online. It’s one of the best reputation management tools out there!
It can track positive and negative mentions online, this can not only prevent disasters but provide in-depth knowledge on which pieces of your online content are performing well.
To get a competitive angle on your competitors’ you first need to understand how they’re doing their brand reputation management right and what they’re missing for you to take advantage of.
What do consumers like and dislike about your persona? Use this data to monitor sentiment around the way you present yourself online.
Understand and respond back to audiences
Social listening can allow you to spot customer feedback online that you might have missed. It can also help you understand what your audience or potential customers wants from your comms.
Our platform tracks and alerts you when your brand is mentioned in real-time. This enables us to respond quickly to online mentions.
Monitor And Maintain
Burying negative sentiment doesn’t mean it’s gone.
- Upon successful completion of an ORM project, efforts should be made to monitor search results.
- If left unchecked, URL’s containing negative sentiment has a habit of reappearing over and over again.
- Now and then, Google makes algorithmic changes or improvements to its search engine results. Some techniques used to suppress search results may become less effective over time or even stop working altogether. Additionally, a suppressed URL can gain a higher domain authority for any number of reasons and gain rank due to this.
- In the case that an undesirable URL resurfaces or starts climbing, it is essential to act swiftly.
Industry Leading Training
We practice what we preach, we run crisis management workshops and training sessions with many leading brands and institutions. Including Oxford University, Leeds University, and Durham University – some of the world’s most respected educational institutions.
Our Owners and Founders, Will Ockenden and Chris Norton have had more than 50 years of PR and social media consultancy experience between them. So, you can trust you’re working with reputation management experts!
Multi-award-winning communications experts
We know how best to engage with audiences, that’s why we’ve won so many awards – over 45+ to be exact.
Before we embark on any campaign, we carry out a detailed analysis of your audience to make sure it’s relevant. The same method applies to our communications, our carefully crafted strategies are tailored to you or your brand, which means they are more effective than automated plans deployed by other digital marketing agencies.
Integrated reputation services
We pride ourselves on being an integrated PR agency, meaning we’re reputation management experts across PR, content marketing, organic and paid social media.
Think of us as your reputation manager and an extension of your team – providing “always-on” support.
Long-lasting industry experience and reputation
If you’re looking for reputation marketing, it’s only right you want it from someone who’s respected in the industry. You can count on us.
We have 10+ years of experience in the PR and communications field, building a strong reputation as one of the best reputation management firms in the North!
What industries do we work in?
Our digital reputation services are not limited to one industry, our long-lasting experience covers a mass amount of industries including retail PR, health PR, higher education PR, food PR and drink PR.
With our organic and personalised approach, Prohibition ensures that every client’s reputation strategy is perfect for them.