Reputation management for individuals, CEOs and public figures
Updated October 2026.
Prohibition helps founders, CEOs, senior leaders and public figures take control of what people find and read about them. We build a strong, accurate profile through earned media, LinkedIn and owned content, push down outdated or misleading results, and support you when a story breaks. For Potter Space, we turned managing director Jason Rockett into a go-to voice, with the Property Week Big Interview, 25 commentary pieces and eight speaker slots.
Why does personal reputation matter?
Investors, partners, journalists, recruiters and customers search your name before they meet you, and AI tools now summarise what they find. If page one of Google shows old stories, critical reviews or nothing at all, you lose trust before you get a chance to speak. When a leader has a reputation problem, the business usually has one too.
Google yourself
Search your name and look hard at page one. Can people find you? Does it reflect who you are now, or is the past getting in the way? Would you trust the person you see? Those answers tell us where to start.
How we manage personal reputations
Build a positive profile
The most reliable way to change what people find is to give them better, more current results. We earn interviews, comment and features in respected titles, so your name is linked to credible coverage. For Global Brands we built an always-on press office around founder Steve Perez’s views on the drinks industry: 88 pieces of coverage, more than half in tier-one titles.
Find your voice on LinkedIn and social
For Plan International we built new global CEO Reena Ghelani’s leadership voice across LinkedIn, BlueSky and X, reaching younger audiences as well as the institutional stakeholders the charity relies on. See our thought leadership PR service.
Yes, you can contact us via phone for a free, no obligation quote. Our service is guaranteed to be hassle-free, cost effective, and at your convenience.
Push down and remove negative content
Where content is inaccurate, defamatory or breaches platform rules, we pursue removal or correction. Where it cannot be removed, we publish and promote stronger, more relevant content so it moves off page one. We tailor the approach to each case, rather than automating it.
Brands That Trust Us
Celebrities and influencers
Public figures are judged on search results, and brands check them before signing partnerships. One bad story can cost deals. We protect and rebuild profiles so brands and audiences see the full picture.
CEOs and founders
A leader’s reputation affects investment, partnerships and recruitment. We prepare spokespeople with media training, plan their profile and handle difficult questions before they become headlines.
Crisis support when a story breaks
If you are facing negative press or a social media pile-on, speed matters. We prepare statements, deal with journalists and coordinate PR and social, then rebuild trust afterwards. See our crisis management service.
What does reputation management for individuals include?
- An audit of your search results, social profiles, coverage and AI summaries
- A profile plan: your story, point of view and target media
- Earned media, comment and interviews
- LinkedIn and social content in your voice
- Removal or suppression of negative content where possible
- Ongoing monitoring and crisis support
Everything is handled in confidence. Organisations can also see our reputation management for brands service.
Crisis and Reputation Management
- PR Crisis ManagementRead more
- Crisis CommunicationRead more
- Individual Reputation ManagementRead more
- Brand Reputation ManagementRead more
- Online Reputation ManagementRead more
The Hotel Crisis Communications Plan: A Free Template
Your PR Crisis Doesn’t End When the News Cycle Does Any More
Why saying nothing is the most dangerous thing you can do in a crisis
15 B2C PR crisis examples from the last two years (and what marketing directors should actually learn)
SCAM WARNING: Fraudster ‘Marcus Donovan’ Impersonating Creative Agencies to Steal Money
Social media and your personal brand
Your own LinkedIn and social profiles often rank just below your name. Active, well-run profiles push weaker results down and show people who you are now. We built Plan International CEO Reena Ghelani’s voice across LinkedIn, BlueSky and X.
Why a strong personal brand protects you
Interviews, opinion pieces and speaking slots create positive, authoritative pages about you. Potter Space MD Jason Rockett won the Property Week Big Interview, 25 commentary pieces and 8 speaker slots through our work.
How do we monitor your reputation?
We use social listening and media monitoring to track mentions of your name in real time, so we can respond quickly and spot issues early.
Benchmarking
How your profile compares with peers and competitors, and what they do that you do not.
Sentiment
How people feel about you and which topics drive positive and negative comment.
Audience insight
What your audiences want to hear from you, and where they are talking.
Monitor and maintain
Suppressed results can resurface when Google updates its algorithm or an old page gains authority. We keep watching after the main work is done and act fast if anything starts climbing.
We practise what we preach
Our founder Chris Norton wrote the CIPR’s guidance on social media crisis management, and we run crisis and media training for universities including Oxford, Leeds and Durham.
Talk to Prohibition in confidence
Tell us what people find when they search your name, and what you want them to find. Prefer to talk? Call us on 0113 430 4160.
Why choose Prohibition for personal reputation management?
PR-led, not just SEO
Many reputation firms only try to bury results. We build a profile people believe, through earned media, owned content and social, because credible coverage is what search engines and AI tools trust. Prohibition is a multi-award-winning integrated PR agency and a former PRCA Medium Sized Agency of the Year.
How much does personal reputation management cost?
It depends on what appears about you now, how much content needs creating or removing, how many channels we manage and whether you need crisis support. We give you a written quote after a confidential first call, or you can contact us now.
Who do we work with?
Founders, CEOs, senior executives, public figures and high-net-worth individuals across the UK, alongside our online reputation management work for organisations.
