Luxury hotel PR that fills rooms in the right season
Updated October 2026.
Prohibition helps hotels, resorts and stay brands get booked by the guests they want. We combine travel press, journalist stays, creators, social and paid media into one plan built around your booking calendar. For family stay brand Feather Down, our Destination Detox campaign earned 88 pieces of coverage, 22 of them national, doubled organic website traffic and delivered its busiest booking period ever.
How is hotel PR different?
Guests compare rooms, reviews, photos and price in seconds, and most book on a screen. Hotel PR has to make a property feel worth the rate before anyone visits: through credible travel journalists, creators who actually stay, strong imagery and a clear reason to book now. It also has to work around seasons, so quiet periods get as much attention as peak ones.
How do we promote luxury hotels?
Stories the travel desk will run
Travel editors want a reason to write: a new opening, a chef, a wellness offer, an experience nobody else has, or research that taps into how people feel. Feather Down’s campaign started with research on family screen time and a child psychologist’s commentary, then turned it into national and regional stories.
Journalist and press stays
Nothing sells a stay like someone who has had one. We plan and host press stays and match them to the right titles. Feather Down’s press stays brought national journalists, including from The Times and The Sun, to stay with their families.
Creators who bring guests
We vet travel and lifestyle creators for real audiences and brand fit, then brief stays around what your guests care about. For Stockeld Park, influencer content drove more than £23,000 in ticket sales. See our influencer marketing service.
Paid social to fill quiet dates
Paid social puts offers and stories in front of people likely to book, by location, interest and life stage. We use it to fill shoulder seasons and promote packages. See paid advertising.
Prohibition can provide you with a free, no-obligation quote when you give us a call. We promise that our Luxury PR service can be provided at your convenience and at a cost-effective level.
Coverage that also helps you get found
We push for links in online coverage, so PR lifts direct bookings from search as well as awareness. Feather Down’s referral traffic rose 45% and organic traffic doubled. See digital PR.
Openings, relaunches and events
A new hotel, spa, restaurant or refurbishment needs a launch sequence: previews, press visits, creator stays and a launch moment. For Thai Leisure Group, a water fight event and creator dinner for Songkran earned 10 national pieces and fully booked restaurants.
Protecting your reviews and reputation
One bad stay can travel fast. We monitor reviews and social conversation, help you respond well, and plan for incidents before they happen. See online reputation management and crisis management.
How much does hotel PR cost?
It depends on how many properties and markets you have, whether you need national, international or trade press, the number of press and creator stays, how much content we create, paid media budget and reporting. We give you a written proposal after a first call.
Why choose Prohibition for hotel PR?
PR, social and content in one team
Our press office, social, video and design teams work to one plan, so your story, imagery and offers line up everywhere guests look. We are a multi-award-winning PR agency in Leeds, named PRCA Dare Medium Consultancy of the Year 2022.
Other luxury and hospitality sectors
We also work across luxury travel, hospitality, luxury lifestyle and jewellery. See all our luxury PR work.
Who do we work with?
Stay and leisure brands including Feather Down, Stockeld Park and Thai Leisure Group, plus luxury brands such as Goldsmiths and Mappin & Webb. Browse our portfolio.
Luxury Public Relations
- Public RelationsRead more
- Luxury PRRead more
- PR for the Luxury Travel IndustryRead more
- PR for the Luxury Lifestyle SectorRead more
- PR for the Luxury Hotel IndustryRead more
- PR for the Luxury BrandsRead more
Luxury Brand Social Media: What Wealthy Audiences Actually Engage With
Inside a Luxury Influencer Marketing Strategy: Mappin & Webb x Lydia Millen
Talk to Prohibition about hotel PR
Tell us about your property and the guests you want more of. Prefer to talk? Call us on 0113 430 4160.
