Jewellery and watch PR that drives sales, not just sparkle
Updated October 2026.
Prohibition is a jewellery PR agency in Leeds for jewellers, watch retailers and accessory brands. We have worked with Goldsmiths, Mappin & Webb, Watches of Switzerland, Kurt Geiger and Carvela. Our Mappin & Webb One Carat campaign reached 1.8 million people and lifted branded search by 32%, and Goldsmiths’ Christmas film drove more than £1M in sales from paid media.
Why is jewellery PR different?
Jewellery is personal, often a gift and usually a considered purchase. Buyers want to see pieces worn, trust the jeweller and feel the occasion. So jewellery PR works hardest around gifting seasons, proposals and milestones, and relies on beautiful imagery, credible creators and in-store experiences as much as press coverage.
We are experts in jewellery PR
How do we approach jewellery PR?
Press and gift guides
We place pieces in the fashion, lifestyle and bridal titles your buyers read, and plan gift guide coverage months ahead of Christmas, Valentine’s Day and Mother’s Day. We push for links in online coverage so PR also lifts search. See media relations.
Case study: Carvela and Kurt Geiger in Leeds
When Carvela opened its first store outside London, alongside a larger Kurt Geiger store in Leeds’ Victoria Quarter, we replaced a launch party with one-to-one store visits for press and influencers. The result: more than 120 pieces of coverage, 1.25 million people reached and a national roll-out that followed the Leeds launch.
Social content and live coverage
For Watches of Switzerland at Baselworld, we produced a live panel debate with British GQ, daily highlight videos and teasers, delivering more than 215,000 video views and 22,313 engagements.
Paid social to reach new buyers
Paid social puts collections and campaign films in front of people likely to buy, by interest, life stage and location. Goldsmiths’ Christmas campaign returned £7.94 for every pound across all channels. See paid advertising.
Influencers chosen with care
For Mappin & Webb, an influencer audit led us to Lydia Millen, who fronted the One Carat Diamond Collection Christmas campaign. It delivered more than 1 million video views, a 32% rise in branded search, a £6.57 return and a shift to a younger social audience.
Brand films and photography
Our video and design teams create campaign films and imagery that make pieces feel special. Goldsmiths’ “Your Christmas story starts here” film drew 1.7 million YouTube views. See video production.
Protecting a premium reputation
We monitor social conversation and reviews through social listening, so issues are spotted early, and plan responses with our crisis management team.
How much does jewellery PR cost?
It depends on the number of collections and launches, whether you need national, bridal, trade or international press, how much photography and video we create, influencer fees, events and paid media. We give you a written proposal after a first call.
Other sectors we work in
Our luxury PR work also covers luxury travel, hotels and lifestyle. We also work in retail PR, health and beauty PR, consumer PR and B2B PR.
Why choose Prohibition for jewellery PR?
Integrated PR, social and content
We manage press, social, paid social, influencers, store openings and content in-house, so every touchpoint feels like the same brand. We are a multi-award-winning PR agency in Leeds, named PRCA Dare Medium Consultancy of the Year 2022, with experience across some of the UK’s best-known jewellers and watch retailers.
Talk to Prohibition about jewellery PR
Tell us about your collections and your next big moment. Prefer to talk? Call us on 0113 430 4160.
