Bar And Pub PR Specialists
Bars and pubs are a shared love in the local community and beyond, with the public visiting them to socialise with friends and family. But, with so many bars and pubs near each other, especially in major cities, how do you drive footfall to your bar or pub in an ever-growing digital audience? Through customer loyalty.
How Is The Bar And Pub Industry Different From Others?
People are looking for the experience from not only the bar but the drink range, location, special offers and atmosphere.
And with the rise of digital, consumers are relying more on search and recommendations to find their pub or bar hotspot. Whether you’re wanting local press or coverage on a national scale, we can drive brand awareness that will get new customers flying through the door!
Prohibition PR is a multi-award-winning social media and PR agency outside of London, with creativity and data at its heart.
Bar and Pub Brands That Trust Us
Raising Awareness Amongst A National And Local Audience
Public relations powers your brand reputation to more than just the local pub. At the very beginning of every campaign, our specialist PR team gets to know your target demographic; their likes to dislikes.
During our 10+ years of operation, our team has been working hard to build strong relationships with journalists and has expert knowledge of which media outlets to target and when with a press release.
It’s this expertise matched with our creativity for every news story, that can land your brand coverage in mainstream media outlets such as radio, TV, print magazines, and many more mediums to get your brand mentioned on a global scale.
Landing coverage in relevant and leading industry titles, will make grow your reputation within the hospitality industry and establish you as a market leader. This will not only will spread your brand name through word-of-mouth promotion but appeal to Google’s ranking factors – pushing you up search engine results (SERPs).
Traditional PR, But With A Digital Mindset
We’re able to work with press offices in regional titles, as well as work on media relations on a bigger scale, to give your brand comprehensive coverage. Our tried and tested approach will guide your target audience through the customer journey wherever they might be.
Our PR team is able to integrate traditional and digital PR to give your brand an increased online and offline presence. Our digital approach achieves backlinks through online creative campaigns, using techniques such as newsjacking, to jump on trending news topics and get your brand noticed.
We can grow your market share online and organic visibility, which in turn, drives traffic, leads, and sales to your website from enhanced SEO performance.
Social Media Creatives To Lure In More Customers
Social media is a great way of interacting with an online audience through an authentic selling experience and messaging.
There are constantly new products coming out in the bar and pub trade, to excite customers and compete with its competitors – from alcoholic drinks to a new menu, or late-night entertainment. Our in-house video production team can showcase this with high-quality visuals and clever comms to showcase what your hospitality business has to offer.
With e-commerce and shopping experiences enhancing every day and paving the way for the future; such as shopping, booking, and review features. There’s never been a better time for you to use creative content as part of your social media strategy, to show what sets you apart from your competitors.
Paid Advertising To Amplify Content
Want to attract a younger or older customer to your bar? Through paid social media advertising, we’re able to target set demographic such as interests, ages, location, and much more to pinpoint audiences that aren’t just your average locals.
Not only will this deliver new customers but expand the reach of your organic content by tens of thousands, hundreds of thousands, or even millions more users – increasing overall metrics such as engagements, follows, and CTA’s.
We can build campaigns around timings and budgets, as well as support your organic social media campaigns, to generate the best ROI for your budget and expand your customer base.
Influencers To Heighten Your Bar Or Pub Experience
If your bar and pub brand hasn’t delved into the world of influencer marketing yet, then you’re missing out on a vital sales channel.
Influencers are a great way of building community involvement and brand loyalty amongst a digital community. Importantly, they offer a more personable selling experience through human interactions such as viewpoints and recommendations. This encourages their audience to visit your local pub or range of independent restaurants, which means free publicity for your business.
The key to campaign success is picking an influencer relevant to your food and bar brand, this could be an influential figure in the hospitality space. Prohibition has been running successful influencer campaigns for many years, by running in-depth research on your audience we will source an influencer that will identify with your audience and align with your campaign goals.
Whether it’s guest blogging, celebrity endorsements, or social media influencers we will find an influencer that will leave a refreshing taste.
Event Launches And Partnerships
For Yorkshire-based craft beer brand, Black Sheep Brewery, we launched their partnership with Harrogate Town A.F.C. As part of this exciting campaign, we lead and supported their new sponsorship team – which was a massive privilege, as it was the first time they’ve sponsored a football team!
To deliver the brief, we ran video, press office coverage, and paid social campaigns. This in turn delivered 3M coverage reach, 59K engagements on social media, and standout coverage for an iconic partnership.
Whether you need our support in sponsoring events, promoting local events, or creating fundraising events, we can deliver the same results for your bar or pub brand, no matter how obscure the project is!
Brand Management To Drive Brand Advocacy
Not sure how to respond back to potential customers or manage your brand online?
Our state-of-the-art social 360 reporting, and can offer real-time crisis management through social listening data.
Reviews good or bad will inevitably happen, but knowing how to deal with this is what matters – it prevents a PR crisis from happening and limit the cause of any more detrimental reputation to your brand.
Why Choose Prohibition for Bar And Pub PR?
One of the North’s Leading PR Agencies
Our work is what makes us award-winning, multi-award-winning actually.
We’ve won 45+ industry awards, including a CIPR award for our lead generation campaign to target key buyers within the hospitality sector for Fentimans. So, you can trust we’re a PR agency backed up by results!
This combined with our integrated approach to digital and offline PR will give your bar or pub the influx of customers it deserves.
‘Always-On’ PR and Marketing Support
Using in-depth plan consultation and development – in addition to creative PR and marketing – we can relaunch your established brand or launch a new brand to the market, helping you reach the top of your industry.
From VIP relationships and partnership alignments to brand consulting and PR strategy, we provide a range of tailored PR consultancy services. Contact us today to get started!
Our Latest Work
Why are marketing strategies different for local businesses?
What makes a strong PR strategy?
That’s why you need us, our work is always insight-driven with creativity that secures real business results.