PR for the FMCG Sector

FMCG PR Specialists

The FMCG industry is a tough market – with lots of competition – and tight profit margins. This makes it even more important for FMCG brands to generate a healthy return on investment from PR campaigns and prove results, otherwise, they simply won’t survive for very long.

We’re here to help. Prohibition is an FMCG Food and Drink PR Agency, with 10+ years of experience in the industry, working with brands such as Fentimans, C4 Energy, Primula, and Cartwright & Butler.

Our specialist FMCG PR approach combines strategic creativity and audience insight, to conduct insight-driven campaigns that drive real impact.

How Is FMCG Different From Any Other Industry?

FMCG is a fast-paced sector, with many household names dominating the commercial drinks market – making it incredibly competitive for fledgling brands.

In order to succeed, you need to have a strong brand presence. Creativity is key, as a new product you’ve only got a short time to catch someone’s attention with your brand creatives and story. So, what’s going to make people purchase? This is where we come in, with smart marketing and clever strategic public relations.

Our strategic FMCG PR team has a proven track record of landing coverage in the right places at the right time to make you the go-to operator in your field.

FMCG Brands That Trust Us

Our approach to FMCG PR

Putting Your FMCG Product In The Spotlight through Food and Drink PR

We wouldn’t be a multi-award-winning PR agency if we didn’t know the news agenda inside and out, as well as delivering insight-driven and creative PR campaigns on the daily.

By combining traditional and digital PR, we’re able to reach audiences across radio, TV, advertising, and many more media outlets. By powering your FMCG brand image and presence through these channels, we’re able to make you the go-to operator in the FMCG sector and create an environment that fuels sales.

Our specialist FMCG PR experts can land authoritative backlinks, through PR campaign techniques such as newsjacking or planned creative campaigns. In turn, by boosting online visibility and supporting word-of-mouth promotion on the ground – we are able to grow your brand presence in the UK and beyond.

Influencer Marketing To Drive Company Sales & Brand Advocacy

Whether it’s guest blogging, celebrity endorsements, or social media influencers, we can find influential food and drink representatives – whilst also subjecting your FMCG brand to an ever-growing online audience.

As a manufacturing business, you need sales, and you need them fast. During our many years of operating as a PR agency, influencer campaigns come as second nature to us. We conduct intensive research when sourcing an influencer to ensure they identify with your audience and brand.

Influencers build credibility amongst FMCG audiences through their high level of engaging content and testimonials, pushing your audience further down the sales funnel.

Social Media To Engage New Audiences

Through Social 360 we’re able to offer cutting-edge social media listening to track a brand crisis in real-time, and provide strategic advice, press briefings, and draft statements. This enables us to manage reputation and mentions for your FMCG brand easily, so you’re landing the right messages to your potential customers.

Imagery and video content are some of the most effective mediums for engaging audiences and with video focussed platforms such as TikTok and Instagram. We conduct intensive research when sourcing an influencer to ensure growing more in popularity every day; our creative services ensure your catching these audiences through captivating content.

Paid Social Media to Drive Leads from Your Target Audiences

Are you struggling to drive leads from your social media content? Let us handle that.

Our paid advertising campaigns will provide a cohesive brand experience across all channels, whilst also amplifying your organic social campaigns to reach new or existing audiences and prompt them to purchase. As part of these campaigns, we can select targeting perimeters; such as demographics, geotargeting, timings, and more criteria’s to target individual audiences.

We did this for leading soft drink brand Fentimans, we were briefed to deliver a B2B lead generation campaign that would target key buyers within the hospitality sector. Our Content Marketing campaign used paid activity to promote their 2022 Market Report, packed with key insights and drink trends, which resulted in a CPC of £3.96 and went beyond anything Fentimans had done before – winning (Gold) at the CIPR awards 2022 for Corporate and Business Communications Campaign. Our team can create the same award-winning results for your FMCG brand!

Successful FMCG Product Launches

Unveiling a new drink product on the market? Large or small, we can support product launches; everything from early planning and promotion, maximising media opportunities, influencer relations, and more to drive footfall and generate high commercial position retail listings.

From disrupting the UK market through an influencer event for the No.1 global pre-workout brand C4 to launching Black Sheep’s carbon-neutral ale and achieving 85% of engagements on social media from their wanted “non-core” cask audience, our product launch PR strategies will make sure you get the best start in the market and drive customer interest – for both food and drink brands.

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Why Hire Us as Your FMCG PR Agency?

Multi-award-winning team

Prohibition PR is one of the leading PR agencies outside of London and in the North, as chosen by Prolific North in their 2022 Benchmark Report.

It doesn’t stop there, we’re a multi-award-winning PR agency, bagging 45+ awards for our campaigns over the past 10 years. We believe every campaign deserves to be award-winning, including yours!

Integrated PR And Marketing Agency

Whether you’re selling a pint of milk, a can of pop, or a bottle of wine, our FMCG PR services can significantly influence your core customers in a meaningful way that will increase your share of voice, brand awareness, and reputation by understanding your audience.

Our fully-integrated PR and marketing agency services span social media, video marketing, paid advertising, and comms to power your brand development and sell your products. Contact us today!

Food and Drink Public Relations Services

  • Food PR AgencyRead more
  • PR for Drinks BrandsRead more
  • PR for Bars and ClubsRead more
  • PR for FMCGRead more
  • PR for Restaurant IndustryRead more
  • PR for HospitalityRead more

Our Latest Work

What can PR do for FMCG companies?

PR, or Public Relations, can play a crucial role in boosting the success of FMCG (Fast Moving Consumer Goods) brands. In today’s competitive market, where consumers are bombarded with countless brand messages every day, it is essential for FMCG brands to stand out and create a positive image

It can increase brand awareness, brand visibility, brand loyalty, brand reputation, consumer engagement, and a whole lot more.

How can media relations help FMCG brands?

Media relations can play a crucial role in boosting the success of FMCG brands

One of the key benefits of media relations is increased brand visibility. By effectively engaging with media outlets directly, FMCG brands can ensure that their products and messages reach a wider audience. This can help in creating brand awareness, generating interest, and ultimately driving sales.

Why not drop us a line and get in touch?

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