FMCG PR Agency

FMCG PR that wins listings, coverage and sales

Updated October 2026.

Prohibition is an FMCG PR agency in Leeds working with food, drink, household and personal care brands across the UK. We help brands get noticed by shoppers, journalists and the buyers who decide what goes on the shelf. Our PR for Astonish helped it win a Grocer Gold Award and a Tesco listing, and our press office earned it 534 pieces of coverage in a year.

Talk to us about your FMCG brand

Our FMCG clients

534pieces of coverage in 12 months for Astonish, with 420 links
202pieces of coverage for Mr Porky, 15 of them on TV and radio
5Mimpressions from the C4 Energy WIT House takeover
+8%Christmas sales uplift for Cartwright & Butler, credited to PR

Our FMCG PR services

Can PR help an FMCG brand win a retail listing?

Yes, because buyers read the trade press and they notice awards. Astonish wanted national distribution, so we profiled the business as well as its products. That work won 10 pieces in tier-one titles, an FT profile and a Grocer Gold Award, and Astonish secured a place in Tesco.

We run B2B and trade PR alongside consumer PR, so the buyer and the shopper hear the same story. Our retail PR team then helps you sell through once you are on the shelf. Prohibition Insight gives us the data that shapes each campaign.

Read the Astonish listing case study

How do you get an FMCG brand in the national press?

Give journalists a story people already argue about. For Mr Porky we tested a familiar claim about pork scratchings and beer, then added a scientist to back it up. The campaign earned 202 pieces of coverage, 15 broadcast pieces and 45M reach, with the brand named 562 times during the biggest snacking moment of the year.

Advice works too. Astonish earned 534 pieces of coverage, 150+ of them national, by answering the cleaning questions people search for. That coverage won 420 links and sent 2,200 readers to the Astonish website. Our PR team uses content marketing and creative to keep stories coming.

Read the Mr Porky case study | Read the Astonish coverage case study

Does social media sell FMCG products?

It does when the content is built for the platform and the paid budget is tracked. For C4 Energy we took over the WIT House gaming stream and made it an event fans did not want to miss. It delivered 5M impressions, 25K+ engagements and 2K+ new followers.

For Autoglym’s QuikRefresh launch, our social content reached 2.7M people, with a 9.1% engagement rate against 1% for its nearest rival. Our paid social advertising returned £2.30 for every £1 spent. We also run social media management day to day.

Read the C4 Energy case study | Read the Autoglym case study

Talk to us about your FMCG brand

Influencer campaigns that shoppers act on

Shoppers trust creators more than adverts, so influencer marketing is often where an FMCG campaign starts. For Primula we used TikTok creators to make its Christmas its biggest yet.

Our Primula “Don’t Ask Why, Just Try” campaign landed seven gold-tier national pieces, including the Express, the Mirror and MSN, against a target of five. It reached 71M readers and lifted online mentions of Primula by 62%.

Read the Primula Don’t Ask Why case study

FMCG product launches

A new product has only weeks to earn a place in shoppers’ baskets. We plan product launches around the media moment, the trade sell-in and the first social content, so all three land together. For Franklin & Sons we ran a trade press office and the Paloma Showdown, which together earned 137 pieces of coverage and 2M circulation.

Crisis management for FMCG brands

Much of your revenue comes through retailers, and buyers watch your reputation closely. A product recall or a viral complaint can cost you a listing. We set up crisis management plans, holding statements and spokesperson training before anything happens. We also run online reputation management to protect your brand in search, and we work with your B2B customers so they hear the facts from you first.

Our FMCG sector expertise

We work across food PR, drinks PR, health and beauty and household goods. Our wider food work includes restaurants and hospitality. Clients include Astonish, Primula, Mr Porky, C4 Energy, Franklin & Sons, Fentimans, Cartwright & Butler, Drip and Reef.

Why Prohibition?

How do you measure FMCG PR?

Against the AMEC framework. Coverage and reach are outputs. Engagement, mentions and website visits are out-takes. Listings, sales and share of voice are the outcomes your board cares about. For Cartwright & Butler one Telegraph piece sent around 4,000 visitors to the website and led to a corporate deal, and the brand credited PR with an 8% sales uplift.

How much does an FMCG PR agency cost?

We work on a monthly retainer for an always-on press office, or a fixed fee for a launch or campaign. The cost depends on how many media moments you need, whether you need trade and consumer PR, and whether you add video production, branding, advertising or paid social. We give you a written quote after a first call.

A good fit

Food, drink, household and personal care brands that want PR tied to listings, coverage and sales, with PR, social, influencers and video working from one plan.

Probably not the right fit

If you only need packaging artwork or a one-off press release, a design studio or a freelance writer will be better value.

Track record in the FMCG sector

Prohibition is a multi-award-winning PR agency in Leeds, a previous PRCA Agency of the Year and a member of the Worldcom PR Group. Our work for Fentimans won Gold at the CIPR PRide Awards 2022 and the PRCA DARE B2B Award.

We have driven C4 Energy’s WIT House takeover, made Primula’s Christmas its biggest yet and taken Fentimans out of home.

Talk to us about your FMCG brand

Talk to Prohibition about your FMCG brand

Tell us what you need: a listing, a launch or more people buying. We will give you an honest view of what PR can do. Prefer to talk? Call us on 0113 430 4160.


Our Latest Work

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All Shook Up: bringing a canned cocktail rebrand to life

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Food and Drink Public Relations Services

Our sector expertise:

What can PR do for FMCG companies?

PR, or Public Relations, can play a crucial role in boosting the success of FMCG (Fast Moving Consumer Goods) brands. In today’s competitive market, where consumers are bombarded with countless brand messages every day, it is essential for FMCG brands to stand out and create a positive image

It can increase brand awareness, brand visibility, brand loyalty, brand reputation, consumer engagement, and a whole lot more.

How can media relations help FMCG brands?

Media relations can play a crucial role in boosting the success of FMCG brands

One of the key benefits of media relations is increased brand visibility. By effectively engaging with media outlets directly, FMCG brands can ensure that their products and messages reach a wider audience. This can help in creating brand awareness, generating interest, and ultimately driving sales.