Crisis Management Training

Crisis management training that prepares your team before it happens

Updated October 2026.

Prohibition runs crisis management training for comms, marketing and leadership teams. We help you spot risks early, build a crisis plan and playbook, and practise handling the press and social media under pressure. Our founder Chris Norton wrote the CIPR’s guidance on social media crisis management, and we have helped Interflora, Stonebridge Homes and Exemplar Health Care prepare for and handle difficult moments.

Talk to us about crisis training

How does our crisis training work?

We start with a planning session with your key people to map the risks. Then we build a bespoke crisis plan and run hands-on training and scenario exercises, in person or online, so your team knows exactly who does what when something goes wrong.

CIPRsocial media crisis guidance written by our founder
16% to 8.7%negative coverage sentiment for Keystone Brewing Group
3stages: plan, train, monitor
1 daytypical onsite workshop with your key staff

Why does crisis management training matter?

A complaint, a bad review or a news story can spread across social media in hours. Teams that have practised respond faster and more calmly, protect trust and recover sooner. Without a plan, a crisis can cost you customers, followers, investment and staff confidence.

Who is the training for?

In-house comms, marketing, customer service and social media teams, plus the leaders and spokespeople who would front a response. We run group workshops so everyone knows their role.

What will your team be able to do?

  • Spot a potential crisis early
  • Put a crisis plan into action
  • Write holding statements quickly
  • Handle press enquiries and interviews
  • Manage negative comments across social channels
  • Keep the business running while it is handled

Free crisis and comms events

We also run free webinars and events on handling communication across channels, with many available on demand.

Our crisis management services

Training is one part of a three-step approach: a crisis plan with PR and social media support, training with a playbook and exercises, and social listening to track negative sentiment in real time. We offer it in three ways:

Crisis Management Project

One-day workshop

Onsite with your key staff to understand your risks, what is happening now and what could happen next.

Brand Reputation Monthly Retainer

Reputation retainer

Ongoing support to prepare statements, liaise with journalists and run a proactive press office that rebuilds trust. See our crisis management service.

Online Reputation Audit

Audit and insight package

A strategy audit, listening and insight review of your online reputation against competitors, with a 12-month plan. See Social 360.

Our crisis management work

Stonebridge Homes

We monitored for negative comments and advised how to respond, trained the marketing and sales team, and wrote a social media crisis playbook for its crisis manual.

Interflora

Every Mother’s Day a national title searched social media for customer complaints and ran them as a double-page spread. We trained Interflora’s in-house team and advised them to fight fire with positivity.

Exemplar Health Care

After an audit we built a crisis process and plan, drafted press-ready statements and continue to monitor local, regional and trade press for emerging issues.

Why choose Prohibition for crisis training?

Chris Norton wrote the CIPR’s guidance on social media crisis management, and our team handles real issues for clients every week. For Keystone Brewing Group our corporate press office cut negative sentiment in its coverage from 16% to 8.7%. Prohibition is a multi-award-winning PR agency in Leeds. We also run media training and social media training.

Read the Keystone Brewing Group case study

How much does crisis management training cost?

It depends on how many people attend, whether you want a single workshop or a full plan and playbook, how many scenarios we build and whether you add ongoing monitoring. We give you a written quote after a first call, or you can contact us now.

Talk to us about crisis training

Talk to Prohibition about crisis management training

Tell us about your team and the risks that worry you most. Prefer to talk? Call us on 0113 430 4160.


Further Training

  • Communications TrainingCommunications TrainingRead more
  • Crisis Management TrainingCrisis Management TrainingRead more
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Our PR Sector expertise:

What is crisis management?

Crisis management refers to the process of identifying, preparing for, responding to, and recovering from a crisis situation that could negatively impact an individual, organisation, or community.

What’s a crisis management plan?

A crisis management plan is a detailed document that outlines the necessary actions to be taken during critical situations or crisis. A crisis can refer to any unexpected events that pose harm to an organisation and create fear and insecurity. Therefore, it is essential for organisations to have a crisis management plan in place.

When might a crisis occur?

A PR crisis can occur at any time when negative events or reviews threaten a company’s brand reputation. Such events can range from product recalls, employee misconduct, lawsuits, or negative social media attention.

A strong and immediate response is crucial to limit the damage to your brand’s reputation.

What other training do we offer?

We offer a wide range of training services, including media training to brace the media for those all-important and scary questions, communications training to get the right messages out about your company, and social media training to master a strategy that delivers heightened engagement.