Luxury PR that builds desire, not just coverage
Updated October 2026.
Prohibition is a luxury PR agency in Leeds for jewellery, fashion, food, travel and lifestyle brands. We protect the premium feel of your brand while getting it in front of people who can buy. Our work includes Goldsmiths’ Christmas brand film, which drew 1.7 million YouTube views and more than £1M in sales from paid media, and a Mappin & Webb campaign with a £6.57 return on every pound.
How is luxury PR different?
Luxury buyers pay for meaning as much as the product: craft, heritage, scarcity and how the brand makes them feel. That changes the job. Fewer, better placements beat volume, tone matters more than reach, and every influencer, event and image has to look like it belongs to the brand. A discount-led story that works for a mass-market product can damage a luxury one.
Luxury Brands That Trust Us
How do we approach luxury PR?
Stories worth telling
We find the stories in your craft, your makers and your customers, then place them in the titles and channels your buyers trust. For Goldsmiths, “Your Christmas story starts here” turned real gifting moments into a brand film that sold.
Paid social for an affluent audience
Paid social lets us reach high-income audiences by interest, location and behaviour, without discounting. We use it to put earned stories and brand films in front of likely buyers. See our paid advertising service.
Influencers who fit the brand
We audit influencers for audience, taste and credibility before anyone is approached. For Mappin & Webb, that audit led to Lydia Millen fronting the One Carat Christmas campaign: 1.8 million reach, a 32% rise in branded search and a younger social audience.
Experiences that make people want to visit
Luxury is often bought in person. We design store launches, previews and press visits that give journalists and creators something worth sharing. When Carvela opened its first store outside London, one-to-one store visits with press and influencers delivered more than 120 pieces of coverage.
Prohibition can provide you with a free, no-obligation quote when you give us a call. We promise that our Luxury PR service can be provided at your convenience and at a cost-effective level.
Gifting and seasonal moments
Christmas, Valentine’s Day and Mother’s Day drive a large share of luxury sales. We plan gift guide and seasonal coverage months ahead. Cartwright & Butler’s Christmas programme earned 78 pieces of coverage, 49 with direct links, and an 8% sales uplift.
Traditional PR with a digital mindset
We push for links in online coverage, so PR also lifts your search visibility and how AI tools describe your brand. See our digital PR and generative engine optimisation services.
Launches and events
New collection, new store or new destination: we plan the sequence from preview to launch day, including press, creators and content. See product launch PR and event PR.
How much does luxury PR cost?
It depends on the number of markets, whether you need national, trade or international press, how much content, photography and video we create, influencer fees, events and the level of reporting. We give you a written proposal after a first call.
Why choose Prohibition for luxury PR?
PR, social, influencer, video and design sit in one team, so the brand looks and sounds the same everywhere. We are a multi-award-winning PR agency in Leeds, named PRCA Dare Medium Consultancy of the Year 2022. We also train in-house teams through media training.
Which luxury sectors do we work in?
Our luxury PR work covers jewellery and watches, luxury lifestyle, luxury hotels and luxury travel. Clients include Goldsmiths, Mappin & Webb, Watches of Switzerland, Kurt Geiger and Carvela.
Luxury Public Relations
- Public RelationsRead more
- Luxury PRRead more
- PR for the Luxury Travel IndustryRead more
- PR for the Luxury Lifestyle SectorRead more
- PR for the Luxury Hotel IndustryRead more
- PR for the Luxury BrandsRead more
Luxury Brand Social Media: What Wealthy Audiences Actually Engage With
Inside a Luxury Influencer Marketing Strategy: Mappin & Webb x Lydia Millen
Talk to Prohibition about luxury PR
Tell us about your brand and who you want to reach. Prefer to talk? Call us on 0113 430 4160.
