Christmas festivities may come and go, but one thing endures… the lasting and magical stories behind the gifts we give.
This is the powerful sentiment behind our integrated campaign with high street jewellers, Goldsmiths. Working with some of the best-known online influencers in the country, we told their unique love stories through premium video content, while leveraging their own highly engaged audiences. To support this, we built a campaign landing page and beautiful Christmas story book web application, allowing Goldsmiths customers to share their own festive gift-giving stories, providing powerful UGC.
Amplified in-store, through public relations, and a programme of transactional social media advertising, the campaign ensured Goldsmiths was the jewellery brand on consumer’s minds when it came to festive gift-giving.