Now home to more than 6,000 people and 165 companies, with an array of ever-changing street food menus, innovative amenity offerings and a busy monthly event calendar, Birchwood Park’s commitment to maintaining its pioneering community-led environment makes it so much more than just a workspace.
Create:
To engage with more businesses and potential occupiers, Birchwood Park wanted to enhance its reputation as a leading business destination in the North West.
Within close proximity to major cities like Manchester and Liverpool, Birchwood Park’s strategic location attracts regional, national and international businesses alike. To further promote the Park’s unique offering and continue to build on its status as the North West’s largest out-of-town business destination, we activated an “always-on” press office, that would position Birchwood’s profile ahead of competitors.
Engage:
- Hero campaigns, such as creating ‘Office of the Future’, that secured coverage in business, trade and regional publications
- Thought leadership and feature pieces on topics relating to the Park’s key priority areas, such as workplace wellbeing and company culture
- Targeted organic and paid social activity to spread awareness of the Park’s offerings and to increase community engagement
Convert:
As well as raising awareness of Birchwood Park’s business proposition, our integrated B2B PR approach has secured more projects with them, as well as:
- 28M campaign reach
- 330+ pieces of coverage
- KPIs surpassed YOY
