Prohibition’S B2B Social Media Team
Our B2B social media marketing services are designed to get your brand in front of the key decision-makers for your target audience.
Our team of LinkedIn specialists will help to create a bespoke strategy, encompassing both organic and paid social media marketing, to leverage your brand and help drive the results you’re after..
Prohibition B2B will work with you to drive best practice so that together we can secure real business results.
What is B2B social media marketing?
B2B stands for business-to-business. B2B social media marketing is where a brand uses its social channels to market its products/services to prospective clients.
B2B social media marketing is rapidly becoming a crucial aspect of brands’ marketing strategies. In fact, social media now accounts for 12.6% of B2B marketing budgets – a figure that is only set to rise.
Not only this, 84% of B2B executives say they source information on social media before purchase, meaning a strong presence across social media platforms is vital for B2B brands to thrive.
How is B2B Social Media different from B2C?
While B2C marketing centres around emotion, B2B marketing is all about logic – a brand needs to communicate its product/service, features, and how it’ll help its organisation. There is little to no personal emotion involved in the B2B purchasing decision, so instead brands need to focus on marketing the informational and educational messages that will resonate with their targets.
While many B2C brands use social media for the objective of driving sales and brand awareness, B2B marketing is more likely to centre around lead generation and driving purchase consideration. The B2B buying process is very different from B2C. In B2C brands, the customer is the decision-maker. But with B2B companies, the decision-maker is often not a single person; there are multiple layers of approval required before a purchase is made, such as accounting, procurement, and heads of several departments.
Therefore, B2B marketing must be much more strategic in its approach; marketers need to consider how to use social media platforms to nurture relationships that have the opportunity to convert to large contracts.
How can B2B social media marketing help your brand?
On top of this, it’s estimated that by 2025, 80% of B2B sales interactions will occur on digital channels.
Social media marketing, and paid social advertising, support B2B businesses in reducing their sales cycle, as well as engaging existing and potential customers better. In short, social media can help your brand identify prospects, position your products or services in front of these prospects, nurture the relationship, and convert these leads into sales.
How to build a B2B Social Media Strategy?
Creating a solid B2B social media strategy is a crucial first step in ensuring success. Despite this, 24% of social media marketers say the biggest challenge their business faces with social media is not having a formal strategy.
A social media strategy needs to answer the questions of “why”, “who” and “how”. No brand should be on social media “just because”, so it’s important to know why you’re doing this and what you want to achieve – awareness, reputation, leads?
You also need to consider exactly who your audience is. Brands are increasingly adopting a customer-centred approach and B2B companies are no exception to this. By working out your audience, you can then start to think about the “hows” – how you’re going to get your message across and achieve your brand goals. This “how” stage includes everything from which social media channels to use, the content to create, and how you’ll measure success.
Find out further information on developing a social media strategy for your brand.
B2B Lead Generation
We will develop a campaign that incorporates ‘added-value’ content that will encourage your target audience to provide their data for you to input into your CRM database.
By installing a pixel on your website, our lead generation campaigns are designed specifically to nurture your targets through the sales funnel through a complex retargeting paid campaign.
Account-based marketing (ABM)
We utilise LinkedIn’s sophisticated targeting capabilities to deliver this approach, positioning your brand in front of key decision makers to generate leads for your sales team. Through complex retargeting campaigns, we’re able to offer a personalised approach for each of your targets, no matter where abouts in the sales funnel they sit.
With our ABM marketing offering, you’re able to identify your targets, personalise the marketing experience for each of these and ultimately allow your sales team to convert the leads.
Prohibition’s B2B social media packages
Our B2B social media services include:
- Social media strategy – analysing your brand’s current social media presence, compared with your key competitors, and developing a bespoke strategy to help your brand achieve its business objectives via social media.
- Lead generation campaigns – we will work with you to launch an effective paid social media campaign, aimed at capturing data for your CRM, for your sales team to convert.
- Account-based marketing – we will develop a focused social media marketing strategy to target specific key contacts in your industry and nurture these through the sales funnel.
- Ongoing channel management – working on a retained basis to manage your social media channels, grow your audience and drive engagement.
- Bespoke training – we will work with you and your team to identify the areas you’re keen to develop, before creating a bespoke training package and deliver this to your team either in person or virtually.
- Online reputation management for businesses – managing your reputation is critical for your business or brand. Reputation management involves a combination of social media management, content marketing and public relations to take control of how you’re seen online.
You can contact us via our contact us form for a free, no-obligation quote. Our service is guaranteed to be hassle-free, cost-effective, and at your convenience.