PR interview tips: how to land your first PR job
Updated October 2026.
The best way to win a PR interview is to prepare like you would for a client pitch: know the agency’s work, have an opinion on a recent campaign, and bring examples of your own writing and coverage. We interview candidates for PR executive roles regularly, and our founder Chris Norton lectures on the PR degree at Leeds Beckett University, so these are the tips we give students and graduates.
How should you answer the strengths and weaknesses question?
Pick three strengths and give a real example of each, from work, study or a placement. For weaknesses, skip “I am a perfectionist”. Name a genuine gap, such as pitching or networking, and explain what you are already doing to close it.
What are the three Ps of a PR interview?
Punctuality, preparation and politeness. Arrive on time, be well presented and prepared, do not talk over people and keep good eye contact. Plan your day so you arrive calm, not rushing from somewhere else.
What questions will you be asked in a PR interview?
Have an answer ready for these ten:
- Tell us about yourself and your PR experience.
- What experience do you have in securing media coverage?
- What would be the biggest challenge in a PR executive role?
- Which PR campaign have you admired recently, and why?
- What would you do in this scenario? (expect a live example)
- Why do you want to work with us?
- What do you know about our agency and clients?
- Which recent social media trend caught your attention, and why?
- Where do you see yourself in five years?
- Do you have any questions for us?
How do you handle curveball questions?
Expect a few, such as “Tell me about the worst boss you have had” or “If you were a kitchen utensil, what would you be?” They test how you think on your feet. Stay calm, be honest and keep it short. If you lack media contacts or campaign experience, an enthusiastic, willing-to-learn attitude goes a long way.
What do PR recruiters advise?
Helen Salt, Founding Director of PR and public affairs recruitment firm Black Cherry Recruitment, told us: “Preparation is always key! We always tell our candidates that their interview prep should include researching the company: have an opinion on their recent campaigns and why you would make a good addition to their company. Name dropping journos you have a good relationship with and having a list of media that you enjoy reading and listening to is also a good bet. We also always recommend taking a portfolio with you. Being able to showcase your experience and offer examples of your work is invaluable.”
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Final tips before your PR interview
- Triple check your CV for spelling and grammar. It is the first writing sample we see.
- If you describe your experience, make sure you can back it up with examples.
- Bring a short portfolio: press releases, social posts, coverage or blog writing.
- Practise your answers out loud with a friend and ask them to throw in a curveball.
- Keep it professional: a handshake, not a “PR kiss”.
Ready to apply? See our careers page, or read how to win a PR work placement.
