Objectives:
- Raise awareness of Country Baskets products and stores among potential customer base.
- Establish Country Baskets as a leading supplier of artificial flowers, crafts and decorative aggregates.
- Support vast online community for brand and engage with key customers and bloggers.
Strategy and Approach
- Implement quarterly news platforms to raise awareness of Country Baskets products in national, regional and trade media.
- Generate consistent, strong covering press office coverage in regional, trade and national media via product placement, competitions, how to guides and company news.
- Build relationships with key influential craft and wedding bloggers via engaging reviews and competitions
- Support consumer campaign with a corporate programme, raising the profile of a successful Yorkshire-based business
Summary
- Coverage through creative PR platforms: 80+ pieces.
- Coverage secured in a wide range of tier 1 media titles including national and trade. Titles include: The Sun, Craft Focus, Daily Mail, Daily Mail Online, The Florist, Asian Bride, Your Wedding, Yorkshire Post
- Capturing the imagination of key influential bloggers, engaging them and building relationships, creating links to the Country Baskets website
- Product placement for wide range of products, driving traffic to website and increasing sales
