Corporate PR & Communications Agency

What Is Corporate Communication?

Corporate communication is a collection of activities to coordinate and orchestrate both internal and external communications aimed at creating a favourable point of view between the stakeholders on which the organisation relies. It includes messages distributed to its customers by a corporate organisation, agency, or institution, such as staff, media, channel partners, and the general public. Organisations seek to deliver the same message to all its stakeholders, to convey coherence, legitimacy and ethics.

• Corporate branding
• Corporate and organizational identity
• Corporate responsibility
• Corporate reputation
• Crisis communication
• Internal/employee communication
• Investor relations
• Public relations
• Issues management
• Media relations
• Company/spokesperson profiling

The Responsibilities Of Corporate Communication Include:

• To promote the profile of the “company behind the brand” (corporate branding);
• To minimise discrepancies between the company’s desired identity and brand features;
• To delegate tasks in communication;
• To formulate and execute effective procedures to make decisions on communication matters;
• To mobilise internal and external support for corporate objectives;
• To coordinate with international business firms.

Corporate Branding And Public Perception

A corporate brand is the concept of a business that unites, under a single name, a collection of products or services for the public, a similar visual identity and a standard set of symbols. The corporate branding process involves building beneficial relationships and the right image with both internal and external stakeholders. A corporate branding programme seeks to create an optimistic halo over the company’s products and services, imparting more favourable perceptions about those same products and services.

The Role Of Public Relations In Corporate Branding

• It shows that you are a well-established organisation
• It can attract more clients
• It increases your credibility
• It helps you stand out in your industry
• It brands your company effectively
• If you are a smaller business, it makes you look bigger
• It can give your clients a sense of stability
• It can help describe your company and what you do/what you are about
• It helps you gain trust
• You can increase your prices because you look more professional
• It can help with lead generation

Corporate Positioning

Our approach begins with creating a compelling narrative which captures the vision, direction and culture of an organisation. We work closely with C-Suite managers and divisions for in-house communication to really get under the company’s skin and discover differentiators that set you apart from your rivals. We help to resonate your genuine identity with a forward-thinking narrative.

Internal/Stakeholder Communications

We work closely with clients to ensure the harmonisation of identity and image, with internal stakeholders sharing the same vision as outside stakeholders. We help ensure that your employees have the same emotional attachment as your clients. We work with clients to protect their reputation and build trust with their stakeholders based on past performance and their expectations of future behaviour.

Reputation Management And Profile Building

One of the most critical assets is corporate reputation and should be carefully crafted, especially as corporations embrace the digital age. We support clients in uncovering their authentic identity in ways that echo stakeholders and inspire support for their long-term business vision. One of the main drivers of competition comes from reputation. Prohibition has been working with clients for over a decade to build strategic advantage by generating in the minds of key stakeholders’ favourable perceptions about companies. These perceptions become visible in the attractiveness of the products, services, trademarks, and brands of the company, and form the reputational capital of a company.

Public Affairs Support

We have positioned and built some of the most important corporate brands in the UK. Prohibition makes use of public relations and public affairs to shift perceptions and bring about change. We have significant experience in influencing MPs and leaders within the government, delivering a campaign grid No. 10 template that has resulted in changes in perceptions of policy, and helping you participate in meaningful social discourse on some of the most critical issues of the day. We help our clients manage their interpersonal relations, liaise constructively in policy discussions and create productive relationships among the public.

Media relations

Many people use public relations and media relations terminology interchangeably but doing so is wrong. Media relationships apply to the partnership between a company or organisation and reporters, whereas the relationship with the general public stretches beyond the news. At Prohibition, we are proud to deliver high-level, strategic media relations campaigns as part of our PR services for a wide range of clients. In short, if you have news to announce in your brand or company, we are the right team to deliver it. Our passionate PR team is experienced in creating creative regional, national, and international media relations campaigns across a variety of media types including print using the best flyer templates, radio, television, and social media, and delivering it to our extensive contact list with vigour and zeal.

Influencer Relations

Creating media-influencer relationships is another marketing strategy you may consider for your company. We will build and maintain influencer relationships which will give you more leverage in your marketing efforts. Partnerships with influencers within the culture of your brand can be the impetus the consumer needs to make a decision, such as purchasing your goods or subscribing to your services. Often, influencer partnerships help build reputation and exposure for your brand. A strategy of poorly managed relations with influencers could weaken your overall campaign. The influencer you are working with must be excited to work with your company. We’ve developed flexible processes at Prohibition PR that allow us to work effectively with influencers.

Why Outsource Your Corporate Communications Through Prohibition?

In business, choosing between internal investment and paying an external service provider can be a challenge. However, opting to outsource PR and marketing as part of a long-term strategy can effectively place an entire team of individuals (and their various skillsets) at your fingertips. Our expertise in a wide variety of marketing, ranging from copywriting and social media to traditional PR and campaign planning has made us a valuable asset in promoting your continued growth. We are able to lend support during times of heavy workload and offer our guidance and expertise in the planning and execution of long-term campaigns. Strategic PR outsourcing that is put in place to follow a year-long campaign-based structure, thus ensuring our client’s message is communicated both consistently and continuously via digital and traditional PR.