Category: Digital Marketing

Influencer marketing is at the forefront of an advertising revolution Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services  However,...

In the age of the tech giants, social media is thriving People find communicating with one another around the world as easy as tapping your screen (quite literally) With this in mind, brands have found it essential to have an established online...

Crafting Winning Social Media Strategies Social media has been increasingly growing over the last couple of decades So much, so that social platforms like Facebook, Instagram, Snapchat and TikTok have become a vital source of information and news...

The rise of video content has made it an exciting time to have a presence in the production industry As we transition into 2020, emerging technologies are continuing to change the way we build and consume content New equipment, formats and...

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms In recent years, social media platforms have become a tool heavily...

The realm of media and entertainment are becoming increasingly competitive Currently, there are thousands of digital video providers, all vying for input and publicity In this climate, public relations agencies face a colossal struggle to remain...

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs From a classic red truck, to lovable characters and heartwarming stories...

When an opportunity to work on a campaign with important social issues at the heart of it comes along, we jump at the chance to be a part of the process at Prohibition! That's exactly why we were thrilled to have been asked to work on Emerald...

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 35billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement,...

Over the past few years, we have seen video become one of the most powerful ways of reaching an audience You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this From B2B...