Category: Digital Marketing

In today's world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed,...

When it comes to social media marketing, many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have However, whilst channels such as Instagram and Facebook may be synonymous with...

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness When it goes well, it can be a successful mechanism in driving traffic to your website, increasing...

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing...

Often people find themselves in a position where they are posting for the sake of posting or are sharing content that isn't well engaged with - which makes the effort of sharing content almost seem like it's not worth it The key to having a...

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands Communicating key messages through subtle tones which appeal to...

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast And the popularity of live video only continues to grow;...

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to...

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing Enabling brands to connect with consumers, drive sales, and raise their profile...

When planning a photoshoot there’s a lot to consider Depending on the size of the shoot, the production, your team and the number of shots or videos needed - preparation could start weeks or months in advance Whilst clients may initiate the idea...