Category: Digital Marketing

For years, flowers were a bedside mainstay for patients being treated in hospitals With holistic benefits and the ability to brighten up a dingy hospital room, families and friends alike turned to bunches of lilies and tulips to raise the morale of...

How often do you post an update on your Facebook brand page Weekly, every other day, daily, more often than that even There’s not necessarily a right or wrong number of times to post updates, and your appropriate post frequency depends heavily on...

So 2014 is now well and truly upon us and I think I am right in saying our lives would be incomplete now without the social web When you take a careful look around everyone seems to have their smartphone either glued to the palm of their hand or a...

Sadly sometimes it's inevitable that from time to time, customers will have a small gripe with your company, and if you have a social media presence it can often result in people becoming rude or abusive on your online platforms In order to try and...

Just as marketers and PRs were finally starting to get to grips with the growth of social media, the landscape has quickly shifted again as new media and technologies have begun to add another string to their ‘network society’ shaped bow...

Another year of a world immersed in social media has passed us and it still seems companies have still not fully got the hang of this social media thing just yet Masters in Marketing have contacted us this week after creating an interesting...

It’s easy for the average Joe to express his opinions nowadays If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it This being said how many arguments are...

Social media is arguably the most powerful tool at a company’s disposal when it comes to reaching out to a new potential audience and increasing brand awareness In fact, around 89% of businesses who focus on social media have reported an increase...

One of the biggest problems for businesses is that they have something to say, but not a voice loud enough to rise above the swarms of other businesses also trying to tell people their message Here lies the need for content marketing which offers...

Since Facebook was first introduced in 2004 its popularity has sky rocketed, particularly amongst teenagers and the younger generation The site was one of the few places where individuals could keep in touch with old friends, share photos and...