Prohibition is a Leeds leisure PR agency working with visitor attractions, cinemas, holiday brands and days out operators across the UK. We are judged on footfall, ticket sales and revenue. Our City Beach campaign for The Light lifted centre footfall by 11% year on year and added £18,000 in revenue, with more than 2,000 visitors through the attraction itself.
13 national broadcast pieces and £23,000 of tracked ticket sales for Stockeld Park. 22 national placements and double the organic traffic for Feather Down. Every figure below links to the case study it came from.
What should leisure PR deliver for your attraction?
More visits, counted on the gate. That is the measure, and nearly every leisure brief that reaches us still leads with coverage volume.
Prohibition’s leisure campaigns are built backwards from the commercial number the client needs to move. For The Light in Leeds, City Beach produced eight pieces of press coverage including the Yorkshire Evening Post and LeedsLive, 408,000 circulation and more than 71,000 social reach. The figures that mattered to the centre were the 2,000 visitors who came through City Beach, the 11% year on year rise in footfall, and the £18,000 of extra revenue.
Coverage is how you get there. It is rarely the thing the finance director asks about in January.
Can PR fill a quiet shoulder season?
Yes, and that is usually where leisure PR earns its fee.
Attractions run on predictable peaks, such as Christmas, half term and the school holidays. The problem is the weeks either side, when the site is staffed and open and nobody has a reason to come. City Beach was built for exactly that gap, giving a Leeds city centre leisure venue a summer reason to exist that the local press wanted to write about.
Stockeld Park works the other way. The Christmas Adventure is the peak, and the job is to own it before anyone else gets going. That campaign delivered 13 national broadcast pieces, more than 40 pieces of coverage in total and reached 13 million people, and Stockeld Park reported record Christmas demand for the attraction.
Do influencer partnerships actually sell tickets?
They do when the links are tracked. In the leisure briefs that land here, tracking is usually missing.
Prohibition tracked £23,000 of ticket sales through influencer links on the Stockeld Park Christmas Adventure. Those are tickets bought by people who clicked a creator link, counted against the ticketing data. For the Playhive launch at the same site, influencer and media content reached 4.5 million people across more than 100 pieces.
For Thai Leisure Group, 22 creator posts sat alongside 10 national pieces and 20 million circulation for the Songkran campaign. Thai Leisure Group reported its restaurants fully booked across the campaign period.
If an agency cannot show you tracked links, ask why.
The leisure brands we work with
The Light, a Leeds city centre leisure and cinema venue, has run several campaigns with us, including City Beach, a festive pop up, a Game of Thrones activation and a socially distanced dining concept during reopening.
Stockeld Park near Wetherby, the Yorkshire adventure attraction, has worked with us on its Christmas Adventure and the Playhive launch.
Feather Down, the glamping and farm stay operator, came to us for Destination Detox. That campaign produced 88 pieces of coverage, 22 national placements, 22 million circulation and an average domain authority of 70 on the online coverage. Referral traffic to the website rose 45% and, in Feather Down’s own words on Clutch in May 2025, organic traffic doubled year on year.
Thai Leisure Group, the restaurant and leisure group behind Thaikhun, works with us across campaigns including Songkran.
| Client | Type | Campaign | Headline result |
|---|---|---|---|
| The Light | City centre leisure and cinema | City Beach | Footfall +11% year on year, revenue +£18,000 |
| Stockeld Park | Visitor attraction | Christmas Adventure | £23,000 tracked ticket sales, 13M reached |
| Feather Down | Glamping and farm stays | Destination Detox | 22 national placements, organic traffic doubled |
| Thai Leisure Group | Multi site leisure and dining | Songkran | Fully booked, 20M circulation |
How much does leisure PR cost at Prohibition?
Prohibition’s leisure work starts at £12,000.
What moves the number is the shape of your year. City Beach was a single season build, with one concept, one physical installation and a media push around it. A Stockeld Park shaped year is different, running the Playhive launch, the Christmas Adventure and a press office between them, so the team is on the account for most of the twelve months.
The other variable is creative production. Campaigns like City Beach and the Playhive launch involved building something physical for people to visit and photograph. That is a different budget line from a press office.
We will tell you which of those you actually need on the first call.
Tell us what you need to shift this season
When should you expect visitor numbers to move?
For a seasonal campaign, plan on eight to twelve weeks from brief to the first wave of coverage, and expect the commercial effect inside the campaign window itself.
Christmas is the exception and it catches people out every year. National broadcast and the gift guides work months ahead. The Stockeld Park Christmas Adventure coverage is won in late summer and early autumn, not in December.
A press office programme behaves differently. The first three months build the relationships and the story bank. Months four to twelve are when the volume and the consistency show up.
Should you pick leisure PR or hospitality PR?
If people come to you for the experience, this is your page. If they come to eat and drink, our hospitality PR page is the better fit.
Attractions, days out, cinemas, glamping and holiday brands sit here. Restaurants, bars, pubs and hotels sit on the hospitality side, where the campaigns are built around covers, bookings and spend per head.
Plenty of leisure operators are both. Thai Leisure Group runs restaurants inside a leisure group. The Light sells cinema tickets and food. We run those as one programme rather than splitting the budget across two teams.
Do not brief us if
You want a coverage count rather than a commercial result. We report footfall, bookings, ticket sales and revenue alongside the coverage, and that means asking you for numbers some clients would rather not share. If the sales data is off limits, we cannot show you whether the work paid for itself, and the relationship tends to get frustrating for both sides.
We are also wrong for budgets under £12,000, and for anyone who needs a campaign live in under a month. Leisure coverage runs on long lead times.
Everyone in this sector can get you a write up in the local paper. The question I would ask any agency is what happened on the gate afterwards. We started putting footfall and ticket numbers in our reports because clients kept asking, and now I would not work any other way.
Chris Norton, Founder and Managing Director, Prohibition PR
Questions leisure operators ask us
Do you work outside Yorkshire?
Yes, Feather Down is a national operator and the Destination Detox coverage was 22 national placements. The Yorkshire attractions are the work people know us for, and the media relationships are national.
Can you handle a launch and an ongoing press office together?
Yes, and Stockeld Park is that shape. The Playhive launch ran as its own campaign, and the Christmas Adventure press office runs from late summer through to January.
Do you do the creative as well as the media relations?
Yes, City Beach and the Playhive were built as things to visit, not just stories to pitch. Our creative and video team works on the same accounts.
Will we see the tracking?
Yes, you get tracked links, footfall data where you can share it and the coverage log, in the same report.
Tell us what you are trying to shift this season, and we will tell you whether PR is the right tool for it.
