PR for the Property sector
Everyone hopes to own their own property one day, but there are a multitude of factors that can impact both buyers and property businesses.
Property businesses must contend with escalating house prices, new developments, sustainability goals, and even estate agency fees – whilst still attracting interest. Through property PR, you’re able to raise awareness of your property brand and promote your real estate to help inspire audiences to purchase their next home with you.
Increased brand reputation, positioning, and product awareness are just one of the many ways property PR can help. Especially the Prohibition way, our property public relations approach is insight-driven and creatively executed, that helps you secures real business results.
Our property sector experience
To further demonstrate our extensive property sector experience, for KeepMoat Homes, we uncovered the real cost of ‘grown-up’ kids living at home through a strategic social media PPC, media relations and digital communications campaign.
Achieving a 180% increase in social media engagement and made social their no.1 referral to their website – all from reacting to industry trends.
Our integrated property PR services
Property PR
Public relations can elevate your property business as a prominent name in the industry where the audience is increasingly searching for properties online – statistics show 97% of all homebuyers used the internet in their home search.
PR can help you reach this audience through the art of crafting and maintaining a positive public perception, desirable media exposure and improving your brand’s image. And when it comes to outreach, we only target media titles that are relevant to the property sector and your target audience to position you as the ‘go-to’ operator for home buyers.
This approach is the same with our online PR services, which aim to grow your digital footprint through high-quality backlinks. They’re an integral part of Google’s ranking components and our PR outreach, so we can get you flying up the search results in no time!
Social media
Social media provides a unique way of promoting your services, range of commercial properties, and buying options.
Especially when it comes to luxury or a new development, you can create a buzz on social media through engaging visuals and shared media. All you need is to wow one person with your property and them to share it with their friends and you’ve got their whole audience engaged, making them want to purchase their next residential property with you!
And with more than half the people in the world using social media, our social media services will expose your properties to a mass audience.
Paid social media
There’s a lot of competition in the property industry, as housing is a necessity.
When you’re faced with a competitive marketplace, it can be hard to make your real estate stand out. Our paid social services will support your organic efforts and reach potential buyers by targeting audiences through location, age, job title, and more demographics.
And as organic social content is decreasing in reach, paid social media offers a chance to catch these missed audiences.
Creative content marketing
A house isn’t a cheap investment, especially with today’s soaring property prices. It’s probably the biggest purchase of your life, so it’s only right that every buyer wants to see a property before investing a substantial amount of money into it.
In the property market, it’s about showcasing the features of your development that will appeal to potential buyers. So, there’s multiple buying factors involved; a garden, first time buyer discount, surrounding schools or location.
This is where our creative and communications services come into play, we have a team in-house of designers and video editors that can showcase your properties to captivate your audiences’ imagination.
Crisis management
Due to the physical nature of real estate, property businesses are in a heavy customer-facing role; organising house viewings, dealing with inquiries online, and liaising with construction workers and developers. With so many moving parts there is certainly a lot that can go wrong here, especially online, where you’re possibly handling comms for a wide range of projects.
Not only can we make sure you’re educating your audience on your properties, but we also ensure you are delivering the right messages to instigate sales. We have a team of communications specialists that are well-versed in how to handle comms and complex inquiries.
Why hire Prohibition as your property PR agency?
The home of integrated PR and marketing
We’re able to integrate (just about) every area of the marketing mix from corporate communications, digital marketing, and also out-of-home marketing. We can work on a single project basis or across various projects for greater impact.
Whether you’re wanting to raise your profile to local authorities and investors, increase stakeholder engagement, or attract new buyers for estate agents through broadcast coverage – we’ve got you covered. Our motto is to create, engage, and convert your audience – and we’ll do exactly that.
Reputation as one of the North’s Leading PR agencies
Property businesses have a high reputation to maintain, so it’s only right you want a PR agency that has a reputation to match. And that’s where we come in – you can trust us to deliver!
We’re a Prolific North Top 10 PR Agency 2022, winner of PRCA’s Medium Sized Agency 2022 and won over 30 CIPR (Chartered Institute of PR) awards so far. To top it off, we have extensive experience in the PR industry, we’ve been around for 10+ years with many longstanding clients such as CEWE, ENGIE and Stonebridge Homes!
When hiring us as your property PR agency, we’re the multi-award-winning difference that will position you a listing above your competitors. Contact us today!
