Proactive and reactive reputation management that protects trust and keeps stakeholders on side
Today, reputation isn’t a “nice to have”, it’s a business-critical asset that can move markets, influence regulators and sway customers. Reputation Guardian is our solution suite for brands that need to protect trust, manage issues, and tell their ESG story with credibility, not spin.
Whether you’re facing a live issue, heightened scrutiny or simply want to get ahead of risk, this is where we combine comms strategy, issues planning and authentic storytelling to safeguard your licence to operate.
What Does Reputation Guardian Mean?
Reputation Guardian is Prohibition’s dedicated reputation management solution for brands that recognise trust as a strategic asset, not just a line in the risk register. It combines proactive PR, issues planning, crisis communications and ESG storytelling to protect your organisation when pressure is high and to build positive momentum when things are calm.
Rather than reacting to problems in isolation, Reputation Guardian creates a structured programme for the long-term development and enhancement of your corporate reputation. We map risks and stakeholders, design clear response frameworks and craft narratives that demonstrate real-world impact, so every communication becomes an investment in credibility and confidence.
For leadership teams, Reputation Guardian turns reputation work into a source of progress and opportunity. It helps you navigate change, manage scrutiny and show measurable improvement in how your brand is perceived – providing a foundation for future growth, partnerships and advancement across all of your most important audiences.
When to use Reputation Guardian
Reputation Guardian is designed for:
- Brands operating in regulated or high-scrutiny sectors
- Organisations facing misinformation, criticism or activism
- Leadership teams who want a structured issues and crisis playbook
- Businesses with a strong purpose / ESG story that isn’t yet understood or visible
How Reputation Guardian works
We apply our Create → Engage → Convert methodology to your specific reputation challenge, , so each campaign is engineered for long-term development, not one-off spikes.
Create – Map risk and define your reputation ambition
- Stakeholder mapping (customers, employees, investors, communities, regulators)
- Issues and scenario planning with clear risk tiers and response principles
- Reputation narrative and ESG story that is evidence-based and defensible
Engage – Build trust before, during and after the spotlight
- Proactive press office and thought leadership that tells your story on your terms
- Stakeholder engagement plans (employees, partners, communities)
- Social listening and media monitoring to track sentiment, misinformation and emerging risk
Convert – Turn good actions into earned trust
- Measurement frameworks that track perception shifts, sentiment and advocacy
- Content and campaigns that make your impact and values visible, not theoretical
- Learning loops that refine playbooks after each issue or campaign
What Reputation Guardian delivers
A typical Reputation Guardian engagement can include:
- Reputation audit, risk register and issues matrix
- Strategic narrative for ESG, purpose and corporate responsibility
- Crisis comms playbook and media/Q&A training for spokespeople
- Proactive campaign plan to spotlight positive impact and leadership
- Monitoring and reporting dashboards for leadership teams
In brief: Astonish – turning coverage into category authority
Primula is more than a much-loved household cheese brand – all its profits go to good causes via The Kavli Trust, funding humanitarian work, research and cultural initiatives around the world.
Alongside ongoing product placement, we were briefed to raise awareness of this philanthropic story and strengthen public trust in the brand’s values. We created a proactive press office programme focused on regional donations and local impact, drafting and pitching stories that showed exactly where the money was going.
The campaign secured broadcast features on BBC Look North and extensive regional coverage, delivering a 12m+ campaign reach, dozens of pieces of positive coverage and increased awareness of both The Kavli Trust and Primula’s mission – demonstrating how authentic, transparent storytelling can safeguard and strengthen reputation.
Our Integrated PR Services In Leeds
Reputation Guardian sits inside our wider integrated services, so you’re not buying a siloed campaign, you’re tapping into a full PR, social and content engine.
We’re a full-service PR agency. We possess a team of digital marketing specialists, multi-skilled designers, video editors, event planners, and expert researchers who work together to create and implement airtight strategies.a
Our sector expertise:
Why Choose Prohibition?
We Create Attention-Grabbing PR Campaigns
Using clever PR tools such as press releases, sales promotions, direct mail and launch events, we work with our clients to build and maintain their brand visibility.
We understand that once we grab the attention of the audience, keeping it is vital; this is why our campaigns are insight-driven with creativity that secures real business results. Such as our ‘Cabinet of Curiosities’ campaign with Yorkshire Water which uncovered the most shocking items found down Yorkshire’s drains – reaching 6 billion people, as well as hitting headlines on the BBC. And that’s just one campaign of many!
One of the North’s leading PR agencies
Good work deserves to be credited, and ours is exactly that. Our campaigns have won us over 45 different awards and established us as one of the North’s leading Public Relations agencies, so you can trust good PR comes from us.
From high-level feature stories in influential media to innovative programmes, partnerships and that drive conversation online, we devise smart strategies and create content that reaches the right audience and builds your brand.
Share a few details about your challenges and we’ll come back with ideas, not a generic credentials deck.
