High-impact launches that create momentum, visibility and advocacy from day one
You only launch once. Whether it’s a new brand, a new product or a new proposition, you need more than a press release, you need a launch that earns attention, creates cultural heat and builds demand beyond week one.
Launch Ignition is our solution for fast-impact brand and product launches that blend PR, social, content, creator and paid media into a single, integrated ignition plan.
What Does Launch Ignition Mean?
Launch Ignition is Prohibition’s high-impact launch programme for brands that need their new product, service or proposition to cut through quickly. It brings together PR campaigns, social media, creator activity and content marketing into one integrated go-to-market plan that accelerates awareness, builds early momentum and turns curiosity into demand.
Instead of treating a launch as a single press release, Launch Ignition is designed as a structured journey – from teaser and reveal to ongoing advocacy. We focus on audience insight, creative development and channel optimisation so every story, asset and activation contributes to measurable progress: more visibility, more engagement and stronger commercial traction with retailers, partners and customers.
For ambitious brands, Launch Ignition means a smarter investment in launch activity, with clear opportunities for expansion and scaling once the initial breakthrough has been made. It gives you a repeatable model for future launches, ensuring each new proposition benefits from the same level of discipline, innovation and continuous improvement.
When to use Launch Ignition
Launch Ignition is a fit when:
- You’re introducing a new brand or product into an established market
- You need to look bigger than your budget and punch above your weight
- Retailers, partners or investors are watching for proof of early traction
- You want to avoid the classic pattern: big week-one spike, then silence
How Launch Ignition works
We apply our Create → Engage → Convert methodology to your specific challenge, so each campaign is engineered for long-term development, not one-off spikes.
Create – Design the launch platform
- Audience and category insight: how launches succeed (or fail) in your space
- Launch strategy and positioning that makes your product easy to understand – and hard to ignore
- Role for PR, social, content, creators and paid, clearly defined from the start
Engage – Make the launch impossible to scroll past
- Hero moments that earn coverage in national, lifestyle and trade media
- Culture-first creator and influencer strategy to reach your real communities
- Social-first content ideas designed for feeds, stories and shorts, not just TV edits
Convert – Turn buzz into long-term traction
- Launch-to-sustain plan: teaser, reveal, advocacy and always-on content
- Measurement across coverage, reach, traffic, retailer interest and sales
- Playbooks that turn launch learnings into a repeatable formula for future products
What Launch Ignition delivers
A typical Launch Ignition programme can include:
- Launch strategy and creative platform
- Asset list and production plan across video, social, PR and influencer
- Launch timeline (tease → announce → amplify → sustain)
- Media and influencer outreach plan with clear story angles
- Measurement and reporting framework for the first 3–6 months
In brief: Big Zuu’s Drip – launching a challenger with cultural credibility
Drip set out to do more than sell water – it wanted to make eco-friendly hydration cool, fusing sustainability with culture and community.
To ignite the launch, we combined cultural influencers, scroll-stopping content and headline-grabbing stories. From the Drip Curates platform through to high-profile partnerships and stunts, we built a narrative that placed Drip in national, lifestyle and cultural media – as well as in feeds and conversations that matter to its audience.
The result was a bold market entry: high-profile coverage, a credible challenger brand from day one, and a launch platform that continues to support partnerships, retail conversations and awareness as Drip grows.
Our Integrated PR Services In Leeds
Growth Catalyst sits inside our wider integrated services, so you’re not buying a siloed campaign, you’re tapping into a full PR, social and content engine.
We’re a full-service PR agency. We possess a team of digital marketing specialists, multi-skilled designers, video editors, event planners, and expert researchers who work together to create and implement airtight strategies.
Our sector expertise:
Why Choose Prohibition?
We Create Attention-Grabbing PR Campaigns
Using clever PR tools such as press releases, sales promotions, direct mail and launch events, we work with our clients to build and maintain their brand visibility.
We understand that once we grab the attention of the audience, keeping it is vital; this is why our campaigns are insight-driven with creativity that secures real business results. Such as our ‘Cabinet of Curiosities’ campaign with Yorkshire Water which uncovered the most shocking items found down Yorkshire’s drains – reaching 6 billion people, as well as hitting headlines on the BBC. And that’s just one campaign of many!
One of the North’s leading PR agencies
Good work deserves to be credited, and ours is exactly that. Our campaigns have won us over 45 different awards and established us as one of the North’s leading Public Relations agencies, so you can trust good PR comes from us.
From high-level feature stories in influential media to innovative programmes, partnerships and that drive conversation online, we devise smart strategies and create content that reaches the right audience and builds your brand.
Share a few details about your challenges and we’ll come back with ideas, not a generic credentials deck.
