Campaigns and activations that turn attention into measurable demand
When you’re entering new markets, planning a new product launch or trying to accelerate growth in a crowded category, you don’t just need more noise, you need campaigns that convert. Real progress comes from turning brand awareness into commercial momentum, so that early interest becomes clear demand and long-term business growth.
Growth Catalyst is our solution for innovation-driven, demand-creating PR campaigns that fuel market entry, expansion and ongoing development. It connects PR strategy, digital PR, social media and content marketing, backed by paid support where it’s needed, into one integrated engine that boosts your share of voice, optimises the customer journey and turns it into measurable sales and scaling opportunities.
What Is Growth Catalyst?
Growth Catalyst is Prohibition’s integrated growth programme for ambitious businesses that want a breakthrough in awareness, demand and revenue. It brings together audience insight, creative development and rigorous measurement to deliver PR projects that stimulate real advancement, from launch campaigns for start-ups and scale-ups to acceleration plans for established companies.
By combining digital PR, social media, content marketing and influencer activity, Growth Catalyst removes barriers to growth and turns new opportunities in your sector into stories people actually care about. The result is visible improvement and boost in the metrics that matter – reach, engagement, traffic and sales – giving your leadership confidence that their marketing investment is driving meaningful transformation.
When to use Growth Catalyst
Growth Catalyst is for brands that are:
- Entering a new market or channel and accelerate brand expansion with impact from day one.
- Operating in crowded categories and fast-moving sectors where visibility is hard-won and short-lived.
- Needing to turn existing brand awareness into demand generation, leads, sales and investor interest, not just impressions.
- Ready to scale existing success and a proven campaign model into new audiences, regions, territories products, or retailers without losing momentum.
If the challenge is essentially “we have potential, but need more of the right attention, and it has to translate into commercial outcomes”, this is the solution and opportunity.
How Growth Catalyst works
We apply our Create → Engage → Convert methodology to your specific growth challenge, so each campaign is engineered for long-term development, not one-off spikes.
Create – Insight that finds the growth levers
- Audience, category and competitor analysis to identify the highest-potential
opportunities for growth and expansion. - Share of voice and conversation mapping that shows where your brand can make
a genuine breakthrough. - Proposition and messaging development that aligns PR activity with sales,
ecommerce and investor conversations.
Engage – Creative that dominates the right moments
- Always-on press office and news-making stories that keep your brand in the conversation and build momentum.
- Innovative, social-first content and creator partnerships that turn your
campaigns into shareable moments across channels. - Brand-building activations, stunts and events that demonstrate your solutions in the real world and generate cultural traction.
Convert – Measurement that links PR to sales
- KPI frameworks that connect coverage, traffic and engagement to leads, retail interest and revenue growth.
- Ongoing testing and optimisation of messaging, channels and
creative so each campaign performs better than the last. - Clear reporting that shows how your communications investment is driving improvement across the full customer journey.
What Growth Catalyst Delivers For Brand Growth And Sales
Depending on your challenge, Growth Catalyst can include:
- An insight-led activation roadmap that gives your team a clear development path for the next 6–12 months.
- Integrated PR, social, content and influencer projects that provide a step-change in awareness and consideration.
- Campaign assets and content packages that can be leveraged, reused and scaled across markets, products and channels.
- Measurement dashboards and narrative that demonstrate commercial progress to internal stakeholders and investors.
- A repeatable model for long-term growth acceleration and continuous enhancement of your marketing activity.
In brief: Astonish – turning coverage into category authority
Astonish wanted to cut through a crowded household cleaning market and be seen as the go-to FMCG brand in its category, not just another product on the shelf. The brief was to create an integrated PR campaign that would build awareness, generate fresh retailer interest and support sales growth.
We built an always-on press office that blended product placement with expert-led consumer PR and targeted trade-focused profiling. By consistently showcasing Astonish’s range of cleaning products in national, lifestyle and trade media, we kept the brand front-of-mind and reinforced its position as a credible, high-performing company in a highly competitive space.
The work delivered more than 100 pieces of coverage in just six months, the vast majority with backlinks, which helped to drive search traffic, support retailer listing conversations and demonstrate clear traction from the campaign. It’s a strong example of how Growth Catalyst can turn spikes of publicity into long-term commercial advancement.
Our Integrated PR Services In Leeds
Growth Catalyst sits inside our wider integrated services, so you’re not buying a siloed campaign, you’re tapping into a full PR, social and content engine.
We’re a full-service PR agency. We possess a team of digital marketing specialists, multi-skilled designers, video editors, event planners, and expert researchers who work together to create and implement airtight strategies.
Our sector expertise:
Why Choose Prohibition?
We Create Attention-Grabbing PR Campaigns
Using clever PR tools such as press releases, sales promotions, direct mail and launch events, we work with our clients to build and maintain their brand visibility.
We understand that once we grab the attention of the audience, keeping it is vital; this is why our campaigns are insight-driven with creativity that secures real business results. Such as our ‘Cabinet of Curiosities’ campaign with Yorkshire Water which uncovered the most shocking items found down Yorkshire’s drains – reaching 6 billion people, as well as hitting headlines on the BBC. And that’s just one campaign of many!
One of the North’s leading PR agencies
Good work deserves to be credited, and ours is exactly that. Our campaigns have won us over 45 different awards and established us as one of the North’s leading Public Relations agencies, so you can trust good PR comes from us.
From high-level feature stories in influential media to innovative programmes, partnerships and that drive conversation online, we devise smart strategies and create content that reaches the right audience and builds your brand.
Share a few details about your growth challenge and we’ll come back with ideas, not a generic credentials deck.
