Raise awareness of Country Baskets products and stores among potential customer base.
Establish Country Baskets as a leading supplier of artificial flowers, crafts and decorative aggregates.
Support vast online community for brand and engage with key customers and bloggers.
Strategy and Approach
Implement quarterly news platforms to raise awareness of Country Baskets products in national, regional and trade media.
Generate consistent, strong covering press office coverage in regional, trade and national media via product placement, competitions, how to guides and company news.
Build relationships with key influential craft and wedding bloggers via engaging reviews and competitions
Support consumer campaign with a corporate programme, raising the profile of a successful Yorkshire-based business
Coverage through creative PR platforms: 80+ pieces.
Coverage secured in a wide range of tier 1 media titles including national and trade. Titles include: The Sun, Craft Focus, Daily Mail, Daily Mail Online, The Florist, Asian Bride, Your Wedding, Yorkshire Post
Capturing the imagination of key influential bloggers, engaging them and building relationships, creating links to the Country Baskets website
Product placement for wide range of products, driving traffic to website and increasing sales