The Power of the Flower Campaign

Objectives:

Raise awareness of Country Baskets products and stores among potential customer base.
Establish Country Baskets as a

Objectives:

  • Raise awareness of Country Baskets products and stores among potential customer base.
  • Establish Country Baskets as a leading supplier of artificial flowers, crafts and decorative aggregates.
  • Support vast online community for brand and engage with key customers and bloggers.¬†PR Case Study - Power of the Flo

Strategy and Approach

  • Implement quarterly news platforms to raise awareness of Country Baskets products in national, regional and trade media.
  • Generate consistent, strong covering press office coverage in regional, trade and national media via product placement, competitions, how to guides and company news.
  • Build relationships with key influential craft and wedding bloggers via engaging reviews and competitions
  • Support consumer campaign with a corporate programme, raising the profile of a successful Yorkshire-based business


Summary

  • Coverage through creative PR platforms: 80+ pieces.
  • Coverage secured in a wide range of tier 1 media titles including national and trade. Titles include: The Sun, Craft Focus, Daily Mail, Daily Mail Online, The Florist, Asian Bride, Your Wedding, Yorkshire Post
  • Capturing the imagination of key influential bloggers, engaging them and building relationships, creating links to the Country Baskets website
  • Product placement for wide range of products, driving traffic to website and increasing sales

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