Prohibition Social 360
A one-off audience and content audit and strategy ‘in a box’.
Designed to help you deeply understand your brand’s position and share of voice in the market relative to your competitors, how your brand and your industry category is talked about online, and what makes your customers tick when it comes to their needs interests and perceptions.
This provides a strategic ‘line in the sand’ and is a must for any brand serious about getting their strategy fit for the future, the 360 uses enterprise-class insight tools and artificial intelligence.
Yes, you can contact us via phone for a free, no obligation quote. Our service is guaranteed to be hassle-free, cost effective, and at your convenience.
Our Prohibition 360 covers
How your brand and competitors are talked about online (via social listening)
How your sector or market category is talked about online (via social listening)
How your sector or market category is talked about online (via social listening)
Audit and critical analysis of how you and your competitor’s content is performing on social media (Machine learning content marketing tools)
Prohibition then turns this wealth of information into insight; creating and presenting a 12-month strategy to give you a competitive edge.
Our range of packages
Starter
7 days
- Social media back data 6 months
- Competitors analysed x3
- Social media channels analysed Up to x3
- Strategy presented Top line
Advanced
10 days
- Social media back data 12 months
- Competitors analysed x3
- Social media channels analysed Up to x5 (& x3 competitors)
- Strategy presented Intermediate
- Customer insight sector analysis x1
Professional
12 days
- Social media back data 12 months
- Competitors analysed x6
- Social media channels analysed Up to x5 (& x6 competitors)
- Strategy presented Detailed
- Customer insight sector analysis x1
- Audience persona analysis and trend forecasting ✓
Additional insight products and services
1. Persona development
We use the latest consumer data to deeply understand what makes your audience personas tick.
What are their;
- Needs
- Interests
- Perceptions
- Brand preferences
- Media and digital habits
- Purchase behaviours
Using a database of 40,000 UK consumers and more than 20,000 data points, we will build out a detailed profile for your existing audience personas.
What’s included:
Up to x5 personas mapped out
Full breakdown per persona, including:
- Attitudes
- Online activities
- Interests
- Major purchases
- Device ownership and usage
- Brand preferences
- Media and social media behaviours
Activity takes four weeks to deliver
Helping you to refine your marketing strategy and craft marketing and content that speaks directly to your personas in the correct manner
Additional add ons:
If you do not currently have audience persona information is available, we can create personas based on your GA data.
Using our in-house design team, we can also create visual representations of your audience personas.
Trend forecasting; how are their behaviours likely to change in the future?
Suitable for Brand managers and senior marketers who want to take their audience insight to the next level and gain a competitive edge
Investment: From £6,500 (10 days)
Contact us for a free, no obligation 30-minute consultation to discuss your challenges and overall objectives. We guarantee our service to be efficient, insight led and super professional.
2. Sector deep dive report / paper
Social media listening and global consumer data
A bespoke sector deep dive;
- Exploring the audience behaviours
- Needs and interests of customers within a vast range of consumer sectors
- from car drivers to alcohol drinkers
- travellers to gamers
Using a database of 40,000 UK consumers and more than 20,000 data points, combined with social media listening, tracking thousands of unstructured conversations happening online.
What’s included:
Gain deep understanding into the market in which you operate or wish to move into – what audience types are present in the category, what motivates them and how can you reach them?
Full breakdown of audience behaviours within the sector, including:
- Attitudes
- Online activities
- Interests
- Major purchases
- Device ownership and usage
- Brand preferences
- Media and social media behaviours
Trend forecasting; how are their behaviours likely to change in the future?
Activity takes three weeks to deliver
Additional add ons:
Using our in-house design team, we can also create a branded white paper report of the findings, for internal or external distribution.
We can also create a suite of web, social media and animation assets allowing you to promote it to your customers, prospects and staff.
Investment: From £5,200 (8 days)
3. Concept and creative validation
Using our audience insights tools, we can test creative ideas or strategies in the market before launch, helping validate your strategic thinking and build trust with stakeholders.
What’s included:
Measure and analyse consumer response amongst your target audience to highlight areas needing improvement ahead of the launch.
We will help you make informed decisions about your concept development direction.
By understanding:
- Trends
- Pain points
- Barriers and white space
- relevant to your business
By understanding:
- Trends
- Pain points
- Barriers and white space
- relevant to your business
This product will provide an accurate forecast of realistic consumer take-up.
Suitable for Brand managers, marketing directors an NPD teams who want to take new products to market.
Investment From £5,200 (8 days)
