Prohibition is a home and interiors PR agency in Leeds for furniture, bedding, sleep and household brands. We get products into the home titles, reviews and national press that buyers trust, and we make sure the coverage links back to your site. In 2025, Sealy’s press office earned 224 pieces of coverage and grew links to the Sealy site by 2,030%.
Talk to us about home and interiors PR
224 pieces of coverage and nine detailed mattress reviews for Sealy in 2025. 534 pieces in 12 months and a Tesco listing for Astonish. 87 pieces and 80 backlinks for furn. Every figure below links to the case study it came from.
What results has Prohibition delivered for home brands?
Coverage that people can click through and buy from. Home buyers often research for weeks before they spend on a mattress, a sofa or a new set of bedding, and they read reviews and gift guides along the way. Prohibition’s home and interiors campaigns are planned around those moments, and every report shows the links and referrals alongside the cuttings.
| Client | Type | Campaign | Headline result |
|---|---|---|---|
| Sealy UK | Mattresses and beds | 2025 press office | 224 pieces of coverage (up 115%), links up 2,030%, reviews up from 1 to 9 |
| Sealy UK | Mattresses and beds | Sleep expertise | 160 pieces, 20 national, where-to-buy referrals up 35% |
| Astonish | Household cleaning | Always-on press office | 534 pieces in 12 months, 150+ national, 420 links |
| furn. | Home furnishings | Trend-led press office | 87 pieces, 80 backlinks, 7,500 website visits |
| Ostrichpillow | Sleep and wellness products | Health-led PR | 80% of samples turned into coverage, 20 national pieces |
How do we get products into the home titles?
We give editors a reason to write about you that week. Home and interiors desks run on trends, seasons and products they can see, so a press release about a new range rarely lands on its own.
furn. had made design-led home furnishings in West Yorkshire for 50 years, yet journalists did not know the name. Prohibition ran a 12 month, digital-first press office built on trend forecasting, expert comment and seasonal lookbooks. It earned 87 pieces of coverage, 80 backlinks and 7,500 direct visits to furn.com, with an average domain authority of 82 across the sites that covered it.
Sampling is the other half of the job. Ostrichpillow wanted to move beyond travel pillows into sleep and everyday wellbeing. We matched product samples to health and lifestyle journalists who would genuinely use them, and 80% of samples turned into coverage, including 20 national pieces and 349 visits straight to the site.
Can PR turn your brand into the expert voice?
Yes, and it is often the fastest route into national press for a home brand. Journalists need experts on sleep, cleaning and home life every week, and a brand that answers quickly becomes the name they ring first.
For Sealy, Prohibition built a press office around sleep expertise. It earned 160 pieces of coverage, 20 of them national, and referrals to Sealy’s where-to-buy site rose 35%. When the heatwave hit, our horizon scanning put Sealy’s advice on sleeping in extreme heat into 11 national titles, including The Sunday Times, with Sealy named more than once in every piece.
Talk to us about home and interiors PR
Will home PR help your search and AI visibility?
Yes, as long as the coverage carries a link. Links and repeat mentions from trusted home and national titles help you rank in Google and shape what AI tools such as ChatGPT and Google’s AI Overviews say about your brand.
Sealy’s 2025 press office grew links to the Sealy site by 2,030% and took detailed mattress reviews from one to nine. When Astonish ran a virtual press event with live product demos, 96% of its 80+ pieces of coverage linked to the site. Our generative engine optimisation service tracks how often you are cited and builds the coverage that changes it.
Can PR help win retail listings?
It can, when the trade hears the same story as the shopper. Astonish was in three of the four major supermarkets and needed the fourth. Prohibition positioned it as a trusted British manufacturer through thought leadership, business profiling and awards entries. The result was a Tesco listing, an FT profile and 50+ business profiling pieces, and Astonish won a Grocer Gold Award.
Alongside that trade work, the consumer press office kept Astonish in front of shoppers, with 534 pieces of coverage in 12 months, more than 150 of them national. See our product launch PR and B2B PR services.
How long does home and interiors PR take?
Online titles can cover you within weeks, while print plans three to six months ahead. Monthly home and interiors magazines plan their issues months ahead, so a Christmas gift guide is often being filled in the summer.
The first month covers a brand and product audit, the story ideas, the media list and the sampling plan. Prohibition then runs the press office, reports monthly on coverage, links and referrals, and plans the seasonal moments, from spring home refreshes and summer garden living to Black Friday and Christmas.
How much does home and interiors PR cost?
It depends on how many products and launches you have, whether you need national, trade or both, how much sampling and photography is involved, influencer fees, and the level of reporting. We give you a written proposal after a first call, so you know the cost before anything starts.
Talk to us about home and interiors PR
Do not brief us if
You want one press release and a coverage count. Home PR works over seasons, and most of the results in the table above came from press offices that ran for a full year. We also report links, referrals and sales signals alongside the coverage, and that means asking for data some clients would rather keep to themselves.
We are also wrong for budgets under £12,000, and for a launch that needs print coverage in less than three months.
Questions home brands ask us
Do you cover trade press as well as consumer titles?
Yes. The Astonish Tesco listing came from trade and business media, run alongside the consumer press office.
Are samples and photography costed separately?
Samples, photography, video and any events are all set out in the written proposal, so you can see every cost before work starts.
Where is Prohibition based?
Leeds, working with home brands across the UK. Through the Worldcom Public Relations Group we can also bring in partner agencies abroad.
What else do you do for home brands?
Our social, video and design teams sit with the press office, so photography, short-form video and creator content are planned at the same time as the coverage. Our consumer PR, digital PR and luxury lifestyle PR teams work on the same accounts. You can see more work in our case studies.
Tell us what you need to sell this season, and we will tell you how we would get it into the home pages your buyers read.
