International luxury jeweller retailer, Mappin & Webb, was launching a new One Carat Diamond Collection in the run-up to Christmas. Prohibition was briefed to run an influencer marketing campaign that would attract a younger audience than its traditional customer – due to its lower product selling point.
The influencer had to be on-brand and connect with a relevant audience whilst offering strong ROI on the campaign.
Prohibition carried out a detailed influencer audit, exploring and identifying a selection of potential influencer partnerships that would meet M&W objectives and allow us to reach a younger, luxury audience.
Lydia Millen was chosen as the best fit with the brand and we created a Christmas campaign based on video content and photography to inspire and engage.
- More than 1M total video views and 1.8 million total reach with video and campaign photography
- 32% increase in branded search
- £6.57 topline ROI
- Shift in social audience to younger age