ENGIE employs 153,090 people worldwide with revenues of €66.6 billion. In the UK its primary function is energy and services, employing 17,000 people across three main activities: Energy, Services & Regeneration.
ENGIE’s Harmony Project was a communications programme designed to bring together innovative and sustainable projects under the same banner, led by the teams of ENGIE and its partners, which are contributing to more harmonious progress, all over the world.
Running globally in the US, Mexico, Italy, Brazil, Singapore and Thailand, we were briefed to localise the campaign for domestic markets.
Create:
In order to that support the ‘harmonious progress’ positioning in the UK, we showcased case studies, key projects, facts and achievements through creative content. This was also hosted on a interactive on-site asset for digital PR activity to spread further awareness. We also created a comprehensive plan for social media and amplified content through paid advertising.
Engage:
We delivered a digital campaign spanning social media and web content, video, and paid social amplification, focusing on key projects, case studies, statistics and news that supported the campaign theme.
Convert:
Prohibition’s activities increased ENGIE’s share of voice, engagement, web traffic and brought Harmonious Progress to life in the UK – as well as the following results:
- 180K impressions from organic and paid social activity
- 17K video views
- 2.8K comments and shares
