Drip x Prohibition PR – Driving Media Awareness forBig Zuu’s Eco Canned Water Brand
Drip isn’t just another canned water brand. It’s a movement—a bold, sustainability-driven challenger shaking up the drinks industry and saying goodbye to plastic bottles for good.
With Big Zuu at the helm, Drip set out to make eco-friendly hydration cool, fusing sustainability with culture, creativity, and community. Enter Drip Curates—a platform spotlighting collabs with tastemakers who shape the worlds of music, art, and style.
To take Drip to the next level, we needed to:
- Launch ‘Drip Curates’ in style.
- Get media buzzing about Drip’s partnerships.
- Position Drip as the freshest name in the drinks game.
Create
Drip isn’t just about what’s inside the can—it’s about what it stands for. Our PR approach needed to hit hard and fast, capturing attention where it matters most.
- Crafting a Culture-First Narrative – We didn’t just pitch a product; we told a story. Drip is about community, sustainability, and creativity, and we made sure the press knew it.
- Riding the Big Zuu Wave – His influence in music, TV, and food culture made Drip impossible to ignore. We leveraged his personality and passion to drive coverage that went beyond drinks pages.
- Making ‘Drip Curates’ Unmissable – Collaborations are in Drip’s DNA so we focused on positioning the brand as a changemaker in the cultural space.
Engage
With a strong narrative in place, we went all in on securing top-tier media coverage, landing Drip in the biggest national, lifestyle, and cultural titles.
- Hitting the Headlines – We secured national and lifestyle media features in publications that mattered, getting Drip in front of the right audiences at the right time.
- Amplifying Key Partnerships – We made sure every Drip Curates collaboration got the spotlight it deserved—whether it was with artists, sporting team, or game-changing creatives.
- Positioning Drip as a Disruptor – This isn’t just another drinks brand. We made sure Drip was recognised as a cultural force—an essential player in both sustainability and street culture.
Convert – Turning the Buzz into Brand Heat
- High-profile media coverage across national, lifestyle, and cultural press.
- Drip Curates put on the map, gaining recognition as a creative powerhouse.
- Brand credibility boosted, helping Drip own the sustainable drinks space.
Want to make some noise with your brand? Let’s talk.
