Generating mass media coverage for nation’s much loved cleaning brand, Astonish
Astonish, the UK’s leading cruelty-free cleaning brand, wanted to increase brand awareness and position itself as an authoritative voice in the cleaning category. With a crowded market and multiple competitors vying for consumer attention, the challenge was to consistently secure product placement in national consumer and lifestyle media while reinforcing the brand’s credibility and expertise.
Create:
To differentiate Astonish and position it as a trusted name in the cleaning industry, we developed an always-on press office focused on:
- Strategic Media Outreach – Showcasing Astonish’s products in relevant trend-led editorial features.
- Expert-Led Thought Leadership – Providing journalists with cleaning hacks, seasonal advice, and expert commentary to build brand credibility.
- Proactive & Reactive PR – Leveraging timely opportunities to ensure Astonish remained front-of-mind in cleaning conversations.
Engage:
By embedding Astonish into consumer lifestyle narratives, we ensured widespread media visibility across national, lifestyle, and regional press.
- Targeted outreach secured tier-one media placements, reinforcing Astonish’s expert status.
- The brand was regularly featured in seasonal cleaning guides, trend pieces, and homecare features in high-profile publications.
Convert:
By integrating media coverage with digital engagement, we ensured visibility translated into measurable results:
- 115 pieces of media coverage in six months, keeping Astonish top of mind.
- 90% of coverage included backlinks to the Astonish website, enhancing SEO and driving consumer traffic and conversions.
- Featured in top-tier national and lifestyle publications, strengthening brand trust and recall.
By implementing a consistent, high-impact media strategy, Prohibition PR successfully elevated Astonish’s visibility, authority, and consumer engagement, securing its position as a household cleaning essential.
