Prohibition Insight: audience and social media research that shapes your strategy
Updated October 2026.
Prohibition Insight is our research service. Social 360, our flagship audit, shows how your brand, your competitors and your category are talked about online, how your content performs against theirs and what your customers need. We then turn it into a 12-month strategy. For Black Sheep Brewery, this research found a growing appetite for unusual pop-up bars and led to The Breathe Inn, which sold Respire 42% ahead of the beer it replaced.
Yes, you can contact us via phone for a free, no obligation quote. Our service is guaranteed to be hassle-free, cost effective, and at your convenience.
What does Social 360 cover?
- How your brand and competitors are talked about online, through social listening.
- How your sector or category is talked about, and which topics are rising.
- An audit of how your content and your competitors’ content performs on social media.
- Share of voice, sentiment and the audiences engaging with each brand.
We turn the findings into insight and present a 12-month strategy, so your team knows where to focus, what to say and which channels to use. It feeds our social media strategy and social listening work.
Which Social 360 is right for you?
We scale the audit to your needs: how much back data we review, how many competitors and channels we analyse, and how detailed the strategy is. Larger audits add customer insight, sector analysis, personas and trend forecasting.
How much does Social 360 cost?
The cost depends on how many competitors and social channels we analyse, how far back the data goes, whether you add personas, sector analysis or trend forecasting, and how detailed you want the strategy. We give you a written quote after a first call, or you can contact us now.
Other Prohibition Insight services
1. Audience persona development
We use a database of 40,000 UK consumers and more than 20,000 data points to show what makes your audiences tick: their needs, interests, perceptions, brand preferences, media habits and purchase behaviour.
What is included?
- Up to five personas mapped in full
- Attitudes, online activity, interests and major purchases
- Device use, brand preferences and media and social behaviour
- Delivered in about four weeks
Optional extras
- Personas built from your Google Analytics data if you have none
- Designed visual persona cards from our in-house team
- Trend forecasting on how behaviour is likely to change
Contact us for a free, no obligation 30-minute consultation to discuss your challenges and overall objectives. We guarantee our service to be efficient, insight led and super professional.
2. Sector deep dive report
A bespoke report on the audiences in your market, or one you want to enter, combining social listening with our consumer database. It shows who is in the category, what motivates them and how to reach them.
It covers attitudes, online activity, interests, purchases, media habits and future trends, and takes about three weeks. Our design team can turn it into a branded white paper, with web, social and animation assets to promote it. Birchwood Park’s research-led Office of the Future white paper was downloaded 600 times.
3. Concept and creative validation
Test creative ideas, products or strategies with your target audience before launch. We measure consumer response and show where an idea needs work, so you go to market with evidence that helps win over stakeholders.
What you learn
The trends, pain points and barriers that affect take-up of your idea.
Who it is for
Brand managers, marketing directors and NPD teams taking new products or campaigns to market.
Why choose Prohibition for audience insight?
We use insight every day to plan campaigns that work, from Black Sheep’s Breathe Inn to Keystone Brewing Group’s corporate reputation work. Prohibition is a multi-award-winning PR agency in Leeds, so the research turns straight into PR, content and social activity. The cost of each service depends on scope; we quote after a first call.
Read the Black Sheep Breathe Inn case study
Talk to Prohibition about audience insight
Tell us what you need to understand about your audience or market. Prefer to talk? Call us on 0113 430 4160.
