Nexus brings together the brightest minds from business, technology and academia. Their high-growth businesses are located across the globe but have a physical base in the state-of-the-art innovation hub at a leading higher education institution, The University of Leeds.
This is a case study video we created for B2B brand Nexus, interviewing Naudia Salmon, the Founder of WeDrifters, a luxury sleepwear brand that operates from the hub, sharing the benefits of working there and why her business enjoys it.