Neither a good product nor a big budget guarantees a launch works Coordination does More than three in four new FMCG product launches fail in their first year, according to Nielsen research reported by Marketing Week In my experience, that is...
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An estimated 30,000 consumer products launch every year, and around 80% fail to meet their objectives The product usually isn't the problem - coordination is: getting the media list, the retail date, the influencer outreach and the creative assets...
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