A practical framework for the first hour, the first 24 hours, and everything after, built for hotels specifically A hotel is exposed in ways most businesses aren't: guests staying overnight, staff turnover, reviews that go live in real time, and...
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A luxury brand social media strategy built on real audience data, not on assuming Instagram fixes everything Most luxury brands run the same social media playbook as everyone else, just with better photography Post daily, chase an influencer...
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Half the content written about business-to-business, or B2B, influencer marketing is really about something else An executive posts on LinkedIn, an agency tags it as “influencer marketing” in a case study, and the term gets stretched until it...
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An estimated 30,000 consumer products launch every year, and around 80% fail to meet their objectives The product usually isn't the problem - coordination is: getting the media list, the retail date, the influencer outreach and the creative assets...
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Store openings never stop Retail brands open new locations every year, and most treat each one as a one-off rather than a repeatable process A new store opening is a genuine news moment, but only if you plan the PR with the same rigour as the...
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Follower count explains why a brand takes the meeting It doesn't explain why the partnership works Mappin & Webb has held a Royal Warrant since 1897 and its master craftsman currently holds the title of Crown Jeweller Lydia Millen built an...
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A crisis used to be over once press coverage died down and Google's front page moved on It isn't any more ChatGPT, Gemini, Claude and Perplexity now answer questions about your brand directly, and there's real evidence these tools skew negative in...
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