Category: Public Relations

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry It involves developing relationships with tech journalists, bloggers and influencers, as...

With every new year comes a flurry of new initiatives and awareness days to tap into – Dry January, Veganuary, new year – new me, the list goes on As such, January has become a key month for brands operating in these sectors, as they look to...

For our first campaign round up of 2023, we're starting with a throwback! We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year From the creatively clever to those that we just know had PRs scrambling, here...

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns In this blog, we're going to be looking at how to integrate digital PR campaigns into your wider digital...

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from...

Digital PR is a broad landscape, especially when it comes to campaigns There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns If you are...

We’re back with a campaign round up, and this time we’re looking at World Cup campaigns! While hopes may have been dashed for England (seriously, we don’t want to talk about it), there have been some interesting campaigns that have helped put...

The run up to Christmas is a key marketing period for most brands, but especially fashion brands As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends,...

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond 'building links' It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media...

Since its launch, TikTok has taken the social media world by storm, evolving into a major player across the industry Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers...