Category: Public Relations

It’s time for another campaign round up! From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention Penguin’s Vending...

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other...

In a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard Reactive PR is however a tool that can be utilised to do so In a nutshell, what reactive PR actually...

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge Thought Leadership, positioning your brand as an expert in your industry or niche,...

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns So how do you measure the success of your PR efforts We’ve compiled a list of key metrics...

Developing and growing your brand is important for any business in any industry Doing so can help to meet your goals whether that's an increase in sales, attracting more talent or positioning yourself as a thought leader in the sector Public...

We're back with another campaign round up This time we're looking at the best so far for 2023, the ones that have caught our and the UK media's attention for all the right reasons! Bert’s Books' viral display of the Prince Harry autobiography It...

When people refer to 'evergreen content', what they mean is content that is non-time specific and continually stays relevant for readers over a long period of time Essentially it is content that will be just as relevant next year as it is today A...

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry It involves developing relationships with tech journalists, bloggers and influencers, as...

With every new year comes a flurry of new initiatives and awareness days to tap into – Dry January, Veganuary, new year – new me, the list goes on As such, January has become a key month for brands operating in these sectors, as they look to...