Category: Public Relations

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement This could be a new product launch, a limited...

The luxury retail market is exclusive and competitive, but don’t worry, this isn’t necessarily a bad thing As of 2018 sales for luxury goods and experiences are on the rise after a sheer drop in 2015 So, businesses that are in this market are...

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews Of course, 140 characters is simply not enough to equip you with the skills you need to be fully...

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can With that in mind,...

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way Since almost all brands are now doing using video in their...

Update if you love this post, you can also see our post on the top 11 crises of 2020 too We’re halfway through 2019 and a handful of crises have already occurred Some of these came to light by members of the public calling brands out on social...

Prohibition wins big at the Prolific North awards taking home Best Small PR Agency of the Year and Best Integrated Campaign 2019...

Popular media representations often paint an oversimplified picture of what a career in PR entails Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as...

Thinking beyond AI’s direct impact on ‘me’ The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs In fact, it’s something we’ve been considering ever since the big social media brands started...

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head Often PR gets called into question for its effectiveness...