Category: Digital Marketing

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Although last month was the shortest in our yearly calendar - the world of social media has not fallen short! There's been a whole lot of new updates and trends to keep marketers on their toes for a little while Within the space of 28 days,...

The turbulent state of the UK economy in light of the Coronavirus pandemic means marketing budgets have been hit hard Recent statistics revealed the last quarter of 2020 saw the biggest drop in UK marketing budgets in twenty years The future is...

We don’t need to sell you on the benefits of content marketing If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you When...

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy This is because influencers have a trusted, engaged audience who view them...

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience Jeep made headlines at the Superbowl by becoming the first brand to work with "the boss" Bruce Springsteen Prior to this...

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops...

LinkedIn is known amongst B2B professionals as a sleeping giant Despite its highly engaged member base, functionality and innovation across the platform is often frustratingly slow That said, this dinosaur of a social network is catching pace And...