Category: Content Marketing

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 35billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement,...

In today's world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed,...

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands Communicating key messages through subtle tones which appeal to...

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to...

When planning a photoshoot there’s a lot to consider Depending on the size of the shoot, the production, your team and the number of shots or videos needed - preparation could start weeks or months in advance Whilst clients may initiate the idea...

Working with influencers can be a really effective way to get your product, brand, campaigns and messages in front of your target audience Of course, this is only valuable if you ensure you work with the right people that have a truly engaged...

The last twelve months at Prohibition have been rather busy, we have had to expand our office space and the team has grown to more than 15 members and that is all because our client list just keeps on getting longer It's a great problem to have and...

What a headline – as if you haven’t read that a thousand times before on social marketing sites But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing...

Believe it or not the time of year has come where the Christmas briefs are coming in thick and fast, which has us thinking about the beautiful campaign we created for leading high street jewellers, Goldsmiths, for Christmas 2017...

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years It’s best practice, forms a key prong within the PESO model and can offer a range of...