Category: Content Marketing

Ah 2020 What a year it’s been! Despite the ups and downs that have come with this year, the festive season is almost in full swing to lift out spirits and end the year on a positive note Christmas adverts have been hitting our screens for weeks...

The world of marketing looks very different from what it once was Even when considering marketing for a gym, which is an in-person endeavour for the most part, we’re now seeing investment in digital marketing overtaking investment in traditional...

We’re not going to teach you to suck eggs You understand the importance of content In fact, you knew that in 2019, and 2018 and the year before that So –what’s really new in content What’s going to get us spinning on our heels in 2020,...

Influencer marketing is at the forefront of an advertising revolution Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services  However,...

The rise of video content has made it an exciting time to have a presence in the production industry As we transition into 2020, emerging technologies are continuing to change the way we build and consume content New equipment, formats and...

The realm of media and entertainment are becoming increasingly competitive Currently, there are thousands of digital video providers, all vying for input and publicity In this climate, public relations agencies face a colossal struggle to remain...

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs From a classic red truck, to lovable characters and heartwarming stories...

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 35billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement,...

In today's world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed,...

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands Communicating key messages through subtle tones which appeal to...