Category: Content Marketing

Influencer marketing is at the forefront of an advertising revolution Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services  However,...

The rise of video content has made it an exciting time to have a presence in the production industry As we transition into 2020, emerging technologies are continuing to change the way we build and consume content New equipment, formats and...

The realm of media and entertainment are becoming increasingly competitive Currently, there are thousands of digital video providers, all vying for input and publicity In this climate, public relations agencies face a colossal struggle to remain...

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs From a classic red truck, to lovable characters and heartwarming stories...

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 35billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement,...

In today's world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed,...

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands Communicating key messages through subtle tones which appeal to...

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to...

When planning a photoshoot there’s a lot to consider Depending on the size of the shoot, the production, your team and the number of shots or videos needed - preparation could start weeks or months in advance Whilst clients may initiate the idea...

Working with influencers can be a really effective way to get your product, brand, campaigns and messages in front of your target audience Of course, this is only valuable if you ensure you work with the right people that have a truly engaged...