As we approach the end of summer, it's time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales Here are our...

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AI is revolutionising the way in which PR professionals work We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists Fortunately, AI offers exciting possibilities for...

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This year has already seen some cracking marketing campaigns in the UK, where brands have gone all out, pushing boundaries and showing off their creativity From AI-driven beauty to real-life nostalgia trips, let's dive into four standout campaigns,...

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A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...

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As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates AI takeover In an interview, Meta CEO Mark Zuckerberg...

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Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society However, we are now in an age where generative AI can...

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In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image One popular tactic is gifting products to influencers While this approach can offer numerous...

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Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform...

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As we've passed the halfway mark of 2024, it's time to take a look back at some of the most creative and impactful marketing campaigns that have captivated audiences across the UK From clever collaborations to thought-provoking initiatives, these...

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With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes For ease, we’ve outlined some recent social media...

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