It’s fair to say that AI is revolutionising the public relations industry As PR professionals, we're constantly seeking ways to streamline our workflows and deliver more impactful results for our clients By using Generative AI we’re able to...

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First thing's first - we have so much going on at team PPR that we have our very own newsletter to bring you the latest news, tips and trends from life in social media and PR Secondly - if you're not subscribed to said newsletter, what are you...

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In the digital age, influencer marketing has become crucial to brand strategy Leveraging the popularity and credibility of influencers allows brands to reach target audiences in more personal and engaging ways However, the consequences can be...

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Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the...

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On Monday 1st July, our team attended Imbibe Live, one of the UK’s leading drinks trade events, which showcased an incredible variety of brands across spirits, beer, ready-to-drink (RTD) beverages, low/no alcohol options, soft drinks, and...

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Yet another month filled with interesting social media ad updates that every marketer should be aware of From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the...

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In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant Recently, several major updates have captured the attention of users and marketers alike - check them out...

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Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements Here we are going to take a look at the differences between the two and pick out the benefits that...

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Sharing the latest social media updates you don't want to miss - here's what's new Instagram's creator marketplace comes to the UK Instagram is expanding its Creator Marketplace - a platform that’s designed to facilitate connections and...

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Social media analysis and trend identification is an important aspect to any social media strategy The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process...

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