By now, most bloggers understand how important guest blogging is to the success of your websites Gust blogging can bring you extra visitors, give you more coverage, and can give you the chance to get to know some of the biggest names in your...

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I love this case study from Mercedes Benz about its Tweet Race The premise is basically real people race cars that are powered by real tweets, the campaign created a lot of buzz especially around the fact whether the technology actually...

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Warning this is a self-promotional post from someone who is rather happy! I have just got back to work today after seven beautifully sunny days in Kos with my family and after going through the obligatory work related emails I stumbled across a...

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Posted on Categories Public Relations

I received this via: Online Education this week and I thought it was pretty interesting and worth sharing I particularly like the idea that if you use Twitter for studying it will help but Facebook won’t That needs some further research I think Do...

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I stumbled across this video and I have to say it is one of the coolest videos I have seen in a long time It has been filmed to help reposition the Carlsberg brand I have to say Carlsberg have done some pretty clever executions over the last couple...

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Posted on Categories Public RelationsTags

It was sometime in 2007 that I first began hearing my friends and colleagues talking a new website called ‘Facebook’ I didn’t get it Oh, I got the basic principle – that you could post photos of yourself and share details of your latest...

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Posted on Categories Social MediaTags

Social media is everywhere and it’s the fastest way to share information, making it the ideal tool for PR pitching There is so much information on the Web and shared through social media that journalists and bloggers really don’t have to go far...

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You wouldn’t wish it on your worst enemy – Japan is not only reeling from the double disaster of last week’s earthquake and tsunami – it’s on the cusp of a third devastating catastrophe due to the potential nuclear meltdown emanating...

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I was tweeted this morning by my good friend Adrian Johnson who was recently inspired by the PR Week Power Player list which is based on the original PR Week Social Media Power Players list The PR Week list has been created by Andrew Bruce Smith and...

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Posted on Categories Social MediaTags

I love it when somebody uses social media a little differently, rather than following the sheep and simply setting up the usual channels I like it even more when someone goes out there and tries to do something a bit creative and different Step...

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